Instructor, School of Business
Master of Science in Analytics - North Carolina State University, North Carolina
Master of Business Administration - University of Guelph, Ontario
Bachelor of Technology - University of Allahabad, India
A marketing science professional with a strong background in advanced analytics and marketing research.
Over 10 years of extensive quantitative research experience. Held a Statistical Research Advisor position with Insurance Corporation of British columbia; Research Coordinator at Humber College; Research Manager at Ipsos-reid; and, Research Analyst at Market Probe.
Over 10 years of post-secondary teaching experience. Taught quantitative business courses at Simon Fraser University, Kwantlen College and Sheridan College.
Collaborated on applied research projects with local businesses and organizations. Supervised various business student research projects in collaboration with Abbotsford Heat, Sevenoaks Shopping Centre, Willowbrook Shopping Centre, Big Brothers Big Sisters of the Fraser Valley, and Vancity.
Significance Testing: How to compare the statistics of two independent samples. Imprints (PMRS), September 2003, 32 (1) pp.26-27.
Customer Comment Cards: Can they be a good method of Service Quality Assessment?. Imprints (PMRS), July 2003, 31 (10) pp.26-27.
How to Measure the Performance of Trade Show Participation. Imprints (PMRS), June 2002, 30 (10), pp.8-9.
Measuring Customer Loyalty. Insight (Ipsos-NDP Canada publication), winter 2001, pp. 3-4.
Why do respondents refuse demographic questions?: "How to get the information you are seeking". Imprints (PMRS), July 2001, 29 (11), pp. 4-5.
Does Sample Size Matter? Imprints (PMRS), January 2001, 29 (5), pp. 4-8.
The ABC of Data Analysis. Imprints (PMRS), June 2000, 28 (10) pp. 48-53.
Market Research on Customer Loyalty. Imprints (PMRS), February 1998, 26 (7) pp.12.
Recent Conference Presentations
What Incentives Grow Gift Card Sales?: Case Study of Mall Shoppers. Presented research poster at the SAS Analytics 2012 Conference in Las Vegas, October 8-9, 2012.
Understanding the Drivers of Academic Success in University Students. Invited paper presented at SAS Global Forum 2011 Conference in Las Vegas, Nevada, April 4-7, 2011.
The Future of Business Analytics: What Corporate Canada Is Looking For. Guest speaker at Vancouver SAS Users Group (VanSUG) bi-annual meeting, November 17, 2010.
The Future of Business Analytics. Guest speaker at Vancouver chapter of The Data Warehousing Institute (TDWI) quarterly meeting, September 24, 2010.
The Feasibility for a Master's Program in Business Analytics. Research paper presented at the Joint Statistical Meetings in Vancouver, BC, Canada, July 31 - August 5, 2010.
Segmenting Textual Data for Automobile Insurance Claims. Research paper presented at SAS Global Forum 2010 Conference in Seattle, Washington, April 11-14, 2010. Awarded Best Contributed Paper for Data Mining and Predictive Modeling section. Also selected for the SAS Global Forum Faculty Registration Scholarship.
Segmenting Textual Data: Analyzing Questions on Auto Insurance Claims. Presented research poster at the SAS 11th Annual Data Mining Conference in Las Vegas, October 27-28, 2008. This research poster had been selected as the winner of the student poster contest for the M2008 Data Mining Conference.
Customer Segmentation: "The Application of Data Mining for the Automobile Insurance Industry". Paper presented at the Joint Statistical Meetings in Denver, Colorado, August 5, 2008.
Automobile Insurance Customers Profiling: A Business Application Case Study. Presented research poster at the SAS 10th Annual Data Mining Conference in Las Vegas, October 1-2, 2007.
Marketing Research and Intelligence Association (MRIA)
American Statistical Association (ASA)