Social, Cultural, and Media Studies
This three-course, nine-credit certificate is designed for those who wish to understand the basic structure and impact of the mass media in Canadian society. The certificate focuses on the essentials of how the media select and shape content, and the effects of these decisions on individuals and society. It will be useful to those who teach media literacy in elementary, secondary, or adult-education schools, and to those who must work with the media in their employment.
Students currently enrolled in UFV post-secondary programs are only required to meet the course prerequisites.
Students who are new to UFV should follow the normal procedure for admission to the university.
Applicants must meet the Entry-level English language proficiency requirement. For details on how this requirement may be met, see the English language proficiency requirement section of the calendar.
See the Fees and Other Costs section.
Certificate requirements: 9 credits from the list below, including MACS 110 or MACS 130 or both
|MACS 110||Introduction to Communication Theory||3|
|MACS 130||Mass Communications in Canada||3|
|MACS 201||Music and Society I||3|
|MACS 215||Advertising as Social Communication||3|
|MACS 221||Media and Popular Cultures||3|
|MACS 230||Cultural Industries in Canada||3|
|MACS 235||Introduction to Journalism in Canada||3||MACS 240||Media, Money, and Power||3|
Students may use the certificate courses to satisfy requirements for any Arts, Bachelor of Fine Arts, Business Administration, Social Work, or other UFV degree, and thus may achieve the certificate in conjunction with a variety of other credentials, particularly at the post-graduate level, if they are involved in teaching or working in an area that requires some knowledge of the media.
Students can apply for and receive the certificate retroactively.
Students are required to take at least two of the three courses through UFV.
For complete details on courses see the course descriptions section.