DJ Sandhu
Senior Associate

Email: DJ.Sandhu@ufv.ca or canadaindiachair@ufv.ca       

Professional designation/degrees: MBA (SFU) BBA (SFU)

Faculty/Department: Business Administration

Personal Biography: UFV business professor DJ Sandhu brings UFV’s Centre for Indo-Canadian Studies is more than 20 years of marketing and designed to provide information for people teaching experience to this new position.  He has a strong background in marketing consulting for Fortune 500 companies such as Johnson & Johnson. He earned his BBA and MBA at Simon Fraser University and teaches business there. He has extensive experience developing international markets and launching companies involved in financing new manufacturing ventures.

Since 2004, Sandhu has served as a special advisor to UFV. He is also a member of the India Market Advisory Group, the working group of the Province’s Asia Pacific Trade Council. Sandhu has been formally working on UFV’s India initiatives since 2004 in his special advisor role. He played a key role in the establishment of the UFV Bachelor of Business Administration degree program in Chandigarh, India. He has been instrumental in the creation of UFV partnerships with several Indian post-secondary institutions including Panjab University (which has established a Canadian Studies Centre), Guru Nanak Dev University and SDCC College.

In 2006, he helped UFV become the only Canadian post-secondary institution to establish an education society — along with a new campus — in India. As President of the UFV Education Society in India, he has developed a platform that is available for other post-secondary institutions to facilitate launching their programs on the subcontinent without having to collaborate directly with an Indian partner.

This particular research chair grew out of a desire on UFV’s part to play a role in fostering economic and academic links between British Columbia and India, reflecting the fact that the university college is located in the Fraser Valley, home of one of the largest Indo-Canadian communities in Canada. Hundreds of community supporters matched the Province’s contribution to reach the total of $2.5 million for the chair endowment. 

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