||1-3 years, Part time
Currently accepting applications
|Days & Times
Evenings and Weekends
This program introduces students to public relations theory, social media and digital citizenship, image management, public speaking, media relations, writing, message manipulation, and targeted communication. The courses have a hands-on approach to learning and are taught by industry professionals and academic experts.
Students will complete 150 hours of course work plus a two-week practicum.
Currently accepting applications.
As a candidate for the program, you must submit the following documents:
- A UFV Application Form
- Proof of Grade 12 graduation or equivalent or minimum of 19 years of age before the first day of classes.
- Proof of English 12 with a final grade of C+ or higher. If you do not have a C+ or higher in English 12, you may write a Composition Placement Test (CPT) with a completed score of 48 or higher.
The program is divided into courses as listed below.
- Fundamentals of Public Relations
- Social Media and Digital Citizenship
- Storytelling that Matters: Public Speaking
- Ask and Answer: Skills for Interviews
- Writing for the Internet
- Impression Management: Influencing your Public Image
- Persuasive Messaging
- Visual Communication
- Copyright and Legal Issues
- Building a Media Kit
- Employment Messaging
- Marketing 21 Century Style
For a list of current course offerings, please visit the Public Relations courses page.
Assessment is reflective of classroom participation, assignments, study projects, practicum and examination results. Students must achieve an 85 percent overall grade average and attendance of 90 percent in each course to earn the certificate.
In order to qualify for the practicum, students must have successfully completed all modules and met the attendance requirements.
Students who qualify for the practicum will be assigned a practicum site by UFV Continuing Education that provides students with meaningful work-like experience and exposure to the field of Public Relations.
Practicum placements reflect the business practices of the practicum host, which includes placement during standard business hours. Transportation to the practicum site is the responsibility of the student and may require travel outside of a student’s community of residence. Students who refuse an assigned practicum site will be required to find their own site and obtain departmental approval prior to the start of their practicum.
Please communicate any barriers that may affect practicum assignment with UFV Continuing Education immediately after registering.
updated January 2017