||Part time, continuous
Currently accepting applications
|Days & Times
Monday and Wednesday evenings
Looking to enter a career that requires social-media savvy? Trying to get ahead in your existing job? Feel that your skills need some updating? If so, then the Public Relations Certificate is for you!
This program introduces student to public relations theory, social media and digital citizenship, image management, public speaking, media relations, writing, and more. The courses have a hands-on approach to learning and are taught by industry professionals and academic experts.
Students will complete 150 hours of course work plus a two-week practicum.
Currently accepting applications.
To express interest in this program, please contact the Continuing Studies department at firstname.lastname@example.org.
Admission decisions will be made according to the date in which completed applications are received.
The program is divided into courses as listed below.
- Fundamentals of Public Relations
- Social Media and Digital Citizenship
- Storytelling that Matters: Public Speaking
- Ask and Answer: Skills for Interviews
- Writing for the Internet
- Impression Management: Influencing your Public Image
- Persuasive Messaging
- Visual Communication
- Copyright and Legal Issues
- Building a Media Kit
- Employment Messaging
- Marketing 21 Century Style
You will receive a grade mark for each course in the program on classroom participation, assignments, study projects, practicum and examination results. You must achieve an 85 percent overall grade average and attendance of 90 percent in each course to earn the certificate. The grading procedure for this program is based on UFV’s Applied Business Technology grading system policy. Letter grades are awarded; students, if they choose, can order and pay for official transcripts upon completion of the entire program.
There is a two week practicum component that must be taken immediately following the theory modules. You must successfully complete the theory components before you can be assigned a practicum placement. You will be responsible for your own transportation to your practicum site.
Who knows more about Public Relations duties than those who are currently working in the industry? Not only do our instructors have high academic qualifications, but they are also current, successful practitioners of the ideas they will be sharing with you. They are committed instructors who are passionate about communicating their knowledge and cultivating enthusiasm in their students.
In addition to a selection of Continuing Education courses and certificate programs, UFV offers master’s, bachelor’s, and associate degree programs as well as diplomas, trades certification, and other specialty certificate programs. For more information about programs at UFV please visit our homepage at ufv.ca. You may then be interested in contacting Student Services at 1-888-504-7441 to arrange a tour, attend a Becoming a Student info session, connect with an educational advisor, or arrange for career counseling.
Current Course Offerings
Fundamentals of Public Relations
Get introduced to the basic principles guiding the creation and promotion of a persuasive message. Explore traditional PR strategies as well as the new possibilities afforded by social media platforms.
(80253 PR 01 A5A) 5 sessions, Mon, Wed, 6:30–9:30 pm, $235
Starts Sep 28
Marketing 21st Century Style
Explore proven marketing skills used in today’s marketplace. Examine viral, social, and authentic marketing strategies, and learn how to engage with current and potential customers, using a variety of channels and platforms.
ABBOTSFORD — Clearbrook Centre
(80256 PR 12 A5A) 1 session, Sat, 9 am–2:30 pm, $98
Social Media & Digital Citizenship
Explore techniques to communicate effectively and participate as a digital citizen using social media. Master web-based communication tools, such as Twitter, Facebook, and LinkedIn, and find out how to integrate them as an essential part of an effective communication strategy.
(80254 PR 02 ABA) 5 sessions, Mon, Wed, 6:30–9:30 pm, $235
Starts Nov 2
Storytelling that Matters: Public Speaking
Get introduced to the principles and practice of public speaking. Learn how to select appropriate content and narrow your focus, organize your talk for greatest audience impact, and use vocal variety and delivery techniques.
(80255 PR 03 A5A) 5 sessions, Mon, Wed, 6:30–9:30 pm, $235
Starts Nov 23
updated June 17, 2015