||1-3 years, Part time
Part time, continuous
|Days & Times
Evenings and weekends
This program introduces students to public relations theory, social media and digital citizenship, image management, public speaking, media relations, writing, message manipulation, and targeted communication. The courses have a hands-on approach to learning and are taught by industry professionals and academic experts.
The program is divided into courses as listed below.
- Fundamentals of Public Relations
- Social Media and Digital Citizenship
- Storytelling that Matters: Public Speaking
- Ask and Answer: Skills for Interviews
- Writing for the Internet
- Impression Management: Influencing your Public Image
- Persuasive Messaging
- Visual Communication
- Copyright and Legal Issues
- Building a Media Kit
- Employment Messaging
- Marketing 21 Century Style
For a list of current course offerings, please visit the Public Relations courses page.
In order to qualify for the two week practicum, students must have successfully completed all modules and met the attendance requirements.
Students who qualify for the practicum will be assigned a practicum site by UFV Continuing Education that provides students with meaningful work-like experience and exposure to the field of Public Relations.
Practicum placements reflect the business practices of the practicum host, which includes placement during standard business hours. Transportation to the practicum site is the responsibility of the student and may require travel outside of a student’s community of residence. Students who refuse an assigned practicum site will be required to find their own site and obtain departmental approval prior to the start of their practicum.
Please communicate any barriers that may affect practicum assignment with UFV Continuing Education immediately after registering.
Applications are not considered complete until these requirements have been met:
Step 1: Admission Requirements
- Apply Online to the program. Application type is either CE new student or CE returning student
- Grade 12 Graduation or equivalent or minimum of 19 years of age before the first day of classes. You are required to submit high school transcripts to the Office of the Registrar (OReg).
- Proof of English 12 with a final grade of C+ or higher.
*If you do not have a C+ minimum, you may write a Composition Placement Test (CPT). A score of 48 or higher is required. To register, contact the Office of the Registrar.
OReg will send you an email indicating they have received your application within three business days of your submission. You will receive your permanent UFV student ID number and information about accessing your myUFV account will be included.
Step 2: Application Review
You will receive an email from OReg regarding your status in the program. Seats are offered to students with a complete application in date order received. An application is not considered complete until all documentation is submitted. Students will be referred to their Checklist at myUFV to find out if there are any missing documents.
Step 3: Program Acceptance
You will receive an email from OReg admitting you to the program once all application requirements have been met.
updated February 2017