||Part time, continuous
Currently accepting applications
|Days & Times
Monday and Wednesday evenings
Looking to enter a career that requires social-media savvy? Trying to get ahead in your existing job? Feel that your skills need some updating? If so, then the Public Relations Certificate is for you!
This program introduces student to public relations theory, social media and digital citizenship, image management, public speaking, media relations, writing, and more. The courses have a hands-on approach to learning and are taught by industry professionals and academic experts.
Students will complete 150 hours of course work plus a two-week practicum.
Currently accepting applications.
As a candidate for the program, you must submit the following documents:
- A UFV application form (no application fee required) online
- Proof of Grade 12 graduation or equivalent or minimum of 19 years of age before the first day of classes.
- Proof of English 12 with a final grade of C+ or higher. If you do not have a C+ or higher in English 12, you may write a Composition Placement Test (CPT) at our main campus with a completed score of 48 or higher.
Submit your complete application package to the Office of the Registrar (OReg).
Admission decisions will be made according to the date in which completed applications are received.
The program is divided into courses as listed below.
- Fundamentals of Public Relations
- Social Media and Digital Citizenship
- Storytelling that Matters: Public Speaking
- Ask and Answer: Skills for Interviews
- Writing for the Internet
- Impression Management: Influencing your Public Image
- Persuasive Messaging
- Visual Communication
- Copyright and Legal Issues
- Building a Media Kit
- Employment Messaging
- Marketing 21 Century Style
You will receive a grade mark for each course in the program on classroom participation, assignments, study projects, practicum and examination results. You must achieve an 85 percent overall grade average and attendance of 90 percent in each course to earn the certificate. The grading procedure for this program is based on UFV’s Applied Business Technology grading system policy. Letter grades are awarded; students, if they choose, can order and pay for official transcripts upon completion of the entire program.
There is a two week practicum component that must be taken immediately following the theory modules. You must successfully complete the theory components before you can be assigned a practicum placement. You will be responsible for your own transportation to your practicum site.
Who knows more about Public Relations duties than those who are currently working in the industry? Not only do our instructors have high academic qualifications, but they are also current, successful practitioners of the ideas they will be sharing with you. They are committed instructors who are passionate about communicating their knowledge and cultivating enthusiasm in their students.
In addition to a selection of Continuing Education courses and certificate programs, UFV offers master’s, bachelor’s, and associate degree programs as well as diplomas, trades certification, and other specialty certificate programs. For more information about programs at UFV please visit our homepage at ufv.ca. You may then be interested in contacting Student Services at 1-888-504-7441 to arrange a tour, attend a Becoming a Student info session, connect with an educational advisor, or arrange for career counseling.
Current Course Offerings
Please note, registration for these courses opens December 7th.
Skills for Interviews
Gain practical experience in the art of interviewing as a public relations activity. Within a variety of interview genres and situations, practice the art of developing questions, initiating the interview,
responding to questions, and closing the interview.
(20195 PR 04 A5A) 5 sessions, Tue, Thu, 6:30–9:30 pm, $275. Starts Jan 26
Writing for the Internet
Examine the fundamental rules of effective communication as they apply to online readers and writers. Learn to tailor your message for a digital audience whether you are posting on web pages, blogs, or social media.
(20196 PR 05 A5A) 5 sessions, Mon, Wed, 6:30–9:30 pm, $275. Starts Feb 22
Influencing your Public Image
Explore the actions that help shape a positive image in the eyes of the public and/or stakeholders. Understand how your choice of strategies can be influenced by situation, media channel, intended audience, and other key factors.
(20197 PR 06 A5A) 5 sessions, Tue, Thu, 6:30–9:30 pm, $275. Starts Mar 22
Building a Media Kit
Learn how to develop materials intended for distribution to potential clients, news outlets, and business associates, as a way to increase familiarity with you and your organization. Learn to write and present materials that make your company look professional and provide key actionable information.
(40139 PR 10 A5A) 1 session, Sat, 9:00 am–2:30 pm, $105. May 28
Master the skills needed to prepare an employment portfolio, including traditional paper résumés and cover letters, online materials, and social media career profiles. Review basic interview techniques to present yourself professionally with ease and confidence.
(40140 PR 11 A5A) 1 session, Sat, 9:00 am–2:30 pm, $105. Jun 11
updated Nov 20, 2015