Public Relations Course Offerings
Apply the following classes toward a Public Relations certificate or take them as stand-alone classes.
Skills for Interviews
This course provides practical experience in the art of interviewing as a public relations activity. Within a variety of interview genres and situations, practice the art of developing questions, initiating the interview, responding to questions, and closing the interview.
(20113) 5 sessions, Tue, Thu, 6:30 pm – 9:30 pm, $275. Starts Jan 24
Writing for the Internet
This course focuses on the fundamental rules of effective communication as they apply to online readers and writers. Learn to tailor the message for a digital audience through web pages, blog posts, and social media.
(20114) 5 sessions, Tue, Thu, 6:30 pm – 9:30 pm, $275. Starts Feb 21
Influencing Your Public Image
This course explores the actions that influence a positive perception of a public relations practitioner’s image by the public and/or stakeholders. Develop insight into how choice of strategies can be influenced by situation, choice of media channel, intended audience, and other factors.
(20115) 5 sessions, Tue, Thu, 6:30 pm – 9:30 pm, $275. Starts Mar 21
Building a Media Kit
This workshop provides the first steps to developing materials intended for distribution to potential clients, news outlets, and business associates as a way to increase familiarity with the public relations practitioner and the organization. You will learn to write and present materials that promote professional representation.
(40085) 1 session, Sat, 9 am –2:30 pm, $105. May 27
This workshop will give course participants an introduction to the skills needed to prepare an employment portfolio including traditional paper resumes and cover letters, online materials, and social media career profiles. The workshop will also cover basic interview techniques.
(40086) 1 session, Sat, 9 am – 2:30 pm, $105. Jun 10
Updated January 2017