Business Administration
www.ufv.ca/busadmin

Bachelor of Business Administration — Marketing option

This option is designed to equip student with the skills and abilities necessary for a successful career in marketing. Some of the fields which marketing graduates work in include advertising and public relations, marketing research, retailing management, sales and sales management, distribution management, brand/product management, and non-profit management.

Students are required to consult the program advisor to declare their option.

The program requires a minimum of 18 courses at the 300/400 level in business, communications, and economics, ENGL 105, MATH 111, or MATH 115. Students must complete all courses as listed to complete the BBA – Marketing option.

Students interested in a career in professional selling or business-to-business marketing should consider taking BUS 221 as one of their second year business electives. BUS 221 is a prerequisite for BUS 461 (Sales Management).

Students interested in a career in marketing communications should consider taking BUS 223 (Advertising) as one of their second year business electives and CMNS 375 (Document Design) in their third year. BUS 223 and CMNS 375 are both prerequisites for BUS 463 (Integrated Marketing Communications).

Program outline

Students electing the Marketing option will be required to select two general electives to meet the BBA requirements; these may be chosen from two of the following three areas:
a) One natural science (lab) course
b) One humanities course other than English
c) One social science course

Third Year

Semester V

Semester VI

Fourth Year

Semester VII

Semester VIII