Business Administration
www.ufv.ca/busadmin
Bachelor of Business Administration
— Marketing option
This option is designed to equip student with the skills and abilities
necessary for a successful career in marketing. Some of the fields which
marketing graduates work in include advertising and public relations, marketing
research, retailing management, sales and sales management, distribution
management, brand/product management, and non-profit management.
Students are required to consult the program advisor to declare their option.
The program requires a minimum of 18 courses at the 300/400 level in
business, communications, and economics, ENGL 105, MATH 111, or MATH 115.
Students must complete all courses as listed to complete the BBA – Marketing
option.
Students interested in a career in professional selling or
business-to-business marketing should consider taking BUS 221 as one of their
second year business electives. BUS 221 is a prerequisite for BUS 461 (Sales
Management).
Students interested in a career in marketing communications should consider
taking BUS 223 (Advertising) as one of their second year business electives and
CMNS 375 (Document Design) in their third year. BUS 223 and CMNS 375 are both
prerequisites for BUS 463 (Integrated Marketing Communications).
Program outline
Students electing the Marketing option will be required to select two general
electives to meet the BBA requirements; these may be chosen from two of the
following three areas:
a) One natural science (lab) course
b) One humanities course other than English
c) One social science course
Third Year
Semester V
Course |
Title |
Credits |
ENGL 105 |
The Reading and
Writing of Prose |
3 |
BUS 301 |
Economic and
Business Statistics |
4 |
BUS 320 |
Business Research
Methods |
3 |
BUS 321 |
Business-to-Business Marketing |
3 |
ECON 307 |
Managerial
Economics |
4 |
Semester VI
Course |
Title |
Credits |
BUS 326 |
Measuring
Marketing Effectiveness |
3 |
BUS 327 |
Consumer Behaviour |
3 |
BUS 349 |
Financial
Management I |
3 |
MATH 115 |
Differential and
Integral Calculus I |
|
or
MATH 111 |
Calculus I |
4 |
Elective |
Upper-level
Business elective (selected from Marketing course list) |
|
or
CMNS 375 |
Document Design,
Desktop and Web Publishing |
3 |
Fourth Year
Semester VII
Course |
Title |
Credits |
BUS 305 |
Industrial
Relations |
3 |
BUS 325 |
E-Marketing |
3 |
BUS 324 |
Customer
Relationship Management |
3 |
BUS 403 |
Strategic
Management |
3 |
BUS elective |
Upper-level
Business elective |
3 |
Semester VIII
Course |
Title |
Credits |
BUS 404 |
Management Science |
3 |
BUS 425 |
Marketing Strategy |
3 |
BUS 430 |
Management of
Innovation |
3 |
Elective |
Upper-level
Business elective (selected from Marketing course list) |
3 |
Elective |
Upper-level
Business elective (selected from Marketing course list) |
3 |
|