BUS 100
3 credits
Introduction to Business
Prerequisite(s): None.
Corequisite(s): None.
Pre- or corequisite(s): None.
Success in a complex changing business environment requires analytical proficiency to make critical decisions. This course provides a comprehensive overview of organizational functions and processes. It prepares students to critically analyze business problems and develop the skills necessary to resolve them.
Note: Students with credit for BUS 102 cannot take this course for further credit.
BUS 120
3 credits
Essentials of Marketing
Prerequisite(s): BUS 100 or AGRI 142.
Corequisite(s): None.
Pre- or corequisite(s): None.
Introduces students to the entire breadth of marketing activities, with emphasis given to applying the marketing management process. This process includes the creation, communication, and delivery of value to customers, and the ongoing management of customer relationships.
BUS 143
3 credits
Introductory Financial Accounting I
Prerequisite(s): BUS 100 and the prerequisites for MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to understand that story. This course emphasizes practical applications, primarily focusing on the accounting cycle and accounting for assets.
Note: Students with credit for BUS 145 or BUS 339 cannot take this course for further credit.
Note: For transferability of this course to professional bodies such as the CPA, see the UFV School of Business website.
BUS 144
3 credits
Introductory Financial Accounting II
Prerequisite(s): BUS 143.
Corequisite(s): None.
Pre- or corequisite(s): None.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to interpret that story. This course emphasizes practical applications, primarily focusing on liabilities, equity, cash flows, and financial statement analysis.
Note: Students with credit for BUS 145 or BUS 339 cannot take this course for further credit.
Note: For transferability of this course to professional bodies such as the CPA, see the UFV School of Business website.
BUS 145
3 credits
Introductory Financial Accounting
Prerequisite(s): BUS 100 and the prerequisite to MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to interpret that story. This course emphasizes practical applications, focusing on the accounting cycle, accounting for assets, liabilities and equity, financial statements, and their analysis.
Note: Students with credit for BUS 143, BUS 144, or BUS 339 cannot take this course for further credit.
BUS 160
3 credits
Computerized Business Applications and MIS
Prerequisite(s): None. It is recommended that students are competent in computer skills.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course covers understanding, application, and advanced skill development in spreadsheets, databases, presentation software, and word-processing, integrated with an introduction to Management Information Systems (MIS). Emphasis is on problem solving and integration of software applications within a MIS context.
Note: Students with credit for CIS 110 cannot take this course for further credit.
BUS 201
3 credits
Human Resource Management
Prerequisite(s): BUS 203.
Corequisite(s): None.
Pre- or corequisite(s): None.
People are the foundation of all organizations. Managing human resources strategically is crucial for ensuring that organizations can achieve their goals. This course introduces the core human resource functions, while considering the underlying legal framework and global business trends.
BUS 202
3 credits
Contemporary Management
Prerequisite(s): BUS 100.
Corequisite(s): None.
Pre- or corequisite(s): None.
Today’s managers are required to develop skills in planning, organizing, leading, and controlling. This course focuses on corporate planning and controlling, including defining corporate objectives, planning and controlling processes, decision-making, ethics and social responsibility, as well as applications and problem solving in practical business contexts.
BUS 203
3 credits
Organizational Behaviour
Prerequisite(s): BUS 100 or 30 credits of Criminology.
Corequisite(s): None.
Pre- or corequisite(s): None.
Emphasizing the human side of organizations, this course consists of a general overview of the basic concepts and theories of the behavior of individuals and groups in organizations. Students will participate in a variety of structured learning experiences where theories and concepts can be applied.
BUS 204
3 credits
Management of Non-Profit Organizations
Prerequisite(s): 15 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
An introduction to management of non-profit organizations, this course will identify the various components in the non-profit world, from social service agencies to Aboriginal organizations, and explore issues unique to this sector for potential managers, board members, employees, and volunteers.
BUS 221
3 credits
Professional Selling
Prerequisite(s): BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Selling is the lifeblood of every business. In this hands-on course students will be introduced to the sales process and will explore the fundamental concepts of selling, participate in sales role plays, and prepare a written sales proposal.
BUS 226
3 credits
Economic and Business Statistics
Prerequisite(s): STAT 106 and one of MATH 111 or MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
The application of statistics for business and economics on real data sets, using industry-standard statistical software for data analysis. Concepts learned in this course will be applied in upper-level courses in economics and business.
Note: This course is offered as BUS 226 and ECON 226. Students may only take one of these for credit.
BUS 227
3 credits
New Business Development
Prerequisite(s): BUS 120, (BUS 160 or CIS 110), (BUS 144 or BUS 145), BUS 249 (formerly BUS 149 and BUS 162), and CMNS 125.
Corequisite(s): None.
Pre- or corequisite(s): None.
A comprehensive course in how to establish a small business. Topics include buying a business, franchises, starting your own business, sources of financing, forms of business, determining location, and the management strategies of marketing, finance, production, inventory control and human resources. This course concludes with the development of a business plan.
BUS 245
3 credits
Personal Wealth Creation
Prerequisite(s): Prerequisites for MATH 141 and 15 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
Personal Financial Planning is important for everyone in every stage of life. This fundamental course provides general principles and concepts involved in comprehensive personal financial planning and wealth creation.
BUS 247
3 credits
Introductory Management Accounting
Prerequisite(s): BUS 144 or BUS 145.
Corequisite(s): None.
Pre- or corequisite(s): None.
Business managers require timely financial information to enable them to make good business decisions. This course is an introduction to management accounting and focuses on evaluating the cost structure of a business and applying that knowledge to decision making.
BUS 249
3 credits
Introduction to Finance
Prerequisite(s): BUS 100 and the prerequisites for MATH 141.
Corequisite(s): None.
Pre- or corequisite(s): None.
Valuation of cash is the essence of business and all studies in finance. This course focuses on the valuation of cash flows and its application to valuing financial securities such as stocks, bonds, and annuities.
Note: Students with credit for BUS 149 or BUS 162 cannot take this course for further credit.
BUS 261
3 credits
Business Law
Prerequisite(s): BUS 100.
Corequisite(s): None.
Pre- or corequisite(s): None.
A review of the historical development of our legal system and its impact on all sectors of Canadian society, including Aboriginal and minority communities, and the essential areas of law necessary for a business practitioner and a citizen: torts, contracts, business organizations and relationships, and property.
BUS 304
3 credits
Organization Theory and Design
Prerequisite(s): 45 university-level credits including BUS 203.
Corequisite(s): None.
Pre- or corequisite(s): None.
Organizations have a life cycle: they are born, mature, and die. During their lifespans they may evolve, conflict with, and cooperate with other organizations in an increasingly turbulent global environment. This course will equip students with a variety of analytical tools and perspectives to help them make sense of the organizational world around them.
BUS 305
3 credits
Industrial Relations
Prerequisite(s): 45 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
An introduction to labour-management relations in the workplace: their institutional and legal framework, the organization and objectives of unions and management, and workplace processes such as collective bargaining and grievance arbitration.
BUS 306
3 credits
Strengths-Based Development
Prerequisite(s): 45 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
Everyone has unique talents, but guided self-discovery and critical reflection can be essential for transforming those talents into workplace strengths. Students will learn how to use their strengths to achieve individual and organizational goals. They will also be equipped to identify talents in others, and to coach individuals and teams toward achieving optimal performance.
BUS 307
3 credits
Selected Topics in Organizational Behaviour
Prerequisite(s): 45 university-level credits including BUS 203.
Corequisite(s): None.
Pre- or corequisite(s): None.
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational behavior. Normally, the course will focus on a specific theory, problem, or issue related to behaviour in organizations, such as attitudes, motivation, or leadership.
BUS 308
3 credits
Selected Topics in Applied Organization Theory
Prerequisite(s): 45 university-level credits including BUS 304.
Corequisite(s): None.
Pre- or corequisite(s): None.
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational theory. Normally, the course will focus on a specific theory, problem, or issue related to organizational theory, such as cultural change, institutional theory, bureaucracy, or power.
BUS 309
3 credits
Selected Topics in Human Resource Management
Prerequisite(s): 45 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
The specific emphasis of this course will vary depending on faculty expertise and relevant issues in human resources. Normally, the course will focus on a specific theory, problem, or issue related to human resources, such as job analysis, performance management, and employee retention.
BUS 314
3 credits
Recruitment and Selection
Prerequisite(s): 45 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students will learn about employment law, how to construct accurate job descriptions, how to identify and attract qualified candidates, and how to develop reliable and valid techniques for screening and selection. Students will be introduced to theoretical perspectives and contemporary research.
BUS 315
3 credits
Cultivating Positive Workplaces
Prerequisite(s): 45 university-level credits..
Corequisite(s): None.
Pre- or corequisite(s): None.
Discover how to develop personal strengths, design motivating jobs, create positive connections with others, and experience meaningfulness in the workplace. Students will learn a variety of frameworks and tools for enhancing their own well-being at work, as well as cultivating workplaces that help others thrive.
Note: Students with credit for MGMT 310 cannot take this course for further credit.
BUS 320
3 credits
Business Research Methods
Prerequisite(s): BUS 120 and BUS 226/ECON 226 (formerly BUS 301/ECON 301).
Corequisite(s): None.
Pre- or corequisite(s): None.
Students examine different research methodologies and their application to various business research problems using qualitative and quantitative data. Then students conduct an applied research project which includes research design, literature review, questionnaire design, focus group, data collection, and data analysis. From this, students prepare a written business report and oral presentation to report their findings.
BUS 321
3 credits
Business Marketing Management
Prerequisite(s): 45 university-level credits including BUS 221.
Corequisite(s): None.
Pre- or corequisite(s): None.
The dollar volume of transactions made by industrial and business buyers is significantly greater than the ultimate consumer market. This course exposes students to the managerial challenges faced by organizations that market products and services to these buyers, emphasizing organizational buying behaviour, business marketing strategy, and supply/distribution chain management.
BUS 322
3 credits
Advanced Selling
Prerequisite(s): 45 university-level credits including BUS 221.
Corequisite(s): None.
Pre- or corequisite(s): None.
This advanced-level sales course gives students the opportunity to deepen their knowledge of the selling process and to hone their selling skills through participation in a community service-learning project. Working in small teams, students will sell a product or service for a local organization, competing and collaborating with other student teams.
BUS 323
3 credits
Introduction to Advertising
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students explore the science and creative technical skills required to design effective advertising, and learn the science skills of creating buyer profiles, product category segmentation, and product differentiation. Then students apply the science into the technical strategies used to create print media campaigns in a variety of formats.
Note: Students with credit for BUS 223 cannot take this course for further credit.
BUS 324
3 credits
Customer Relationship Management
Prerequisite(s): BUS 221 and BUS 226/ECON 226.
Corequisite(s): None.
Pre- or corequisite(s): None.
Customer relationship management (CRM) is integral for a successful business in today's competitive environment. This course examines CRM as a corporate business strategy with a focus on the practical application of how customer databases play an important role in retaining and nurturing stronger customer relationships.
BUS 325
3 credits
Digital Marketing
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Learn how to leverage the power of the internet to make strategic and tactical marketing decisions. This course examines the most current theories and practical techniques in the field of digital marketing, including such topics as digital display advertising, search engine marketing, e-mail marketing, web analytics, mobile marketing, and social media.
BUS 326
3 credits
Measuring Marketing Effectiveness
Prerequisite(s): BUS 120, BUS 247, and BUS 249 (formerly BUS 149 or BUS 162).
Corequisite(s): None.
Pre- or corequisite(s): None.
An exploration of the principles used in developing accountability measures for a broad range of marketing activities. Students develop performance targets for each of the promotion mix elements used by a company in its media strategy.
BUS 327
3 credits
Consumer Behaviour
Prerequisite(s): BUS 320.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students explore attitudes, desires, and motivations of shoppers to explain buyer choice. Theories developed in psychology, sociology, and social psychology, are applied in marketing to create comprehensive Buyer Profiles. Using field studies, students also explore the impact of the purchase environment, culture, and the people who influence the selection decision.
BUS 328
3 credits
Retail Management
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students explore the complex world of retail and e-tail channel management strategies from the perspective of a new retail store. Starting with defining its buyer, students develop a retail strategy using product mix, branding, the physical and e-tail store appearance, site selection, inventory purchasing and pricing, staffing, advertising and promotion, and customer loyalty programs.
Note: Students with credit for BUS 224 cannot take this course for further credit.
BUS 329
3 credits
Brand Image Management
Prerequisite(s): BUS 323 or BUS 223.
Corequisite(s): None.
Pre- or corequisite(s): BUS 327.
Brand image management for single- and multi-product firms is explored using industry-standard graphic art technology tools. Students examine company brand identity and communication development using industry-standard software, such as Adobe Photoshop, Illustrator, and InDesign. Students also explore the visual creation of company websites, banner ads, and social media sites including Facebook Fan Pages.
BUS 338
3 credits
Accounting Information Systems
Prerequisite(s): BUS 160 or CIS 110.
Corequisite(s): None.
Pre- or corequisite(s): BUS 343.
Accountants play active roles within industry and public practice. This course simulates these roles in a computer lab environment using current relevant software in both areas, applying accounting concepts previously learned. Students will design an accounting system, enter data to test the system, and report their financial analysis of the results. They will also prepare a small public practice year-end file.
BUS 339
3 credits
Introductory Financial Statement Analysis
Prerequisite(s): Prerequisites for MATH 140
Corequisite(s): None.
Pre- or corequisite(s): None.
This course will focus on helping students to analyze real company financial statement information and will explain the relationships between the income statement, balance sheet, and cash-flow statement. This will be an introductory guide to understanding the language of financial statements and provide reference for students to utilize the appropriate methods for analyzing, interpreting, and understanding financial data. That data will then be used to take full advantage of opportunities while understanding some of the risks and limitations of financial data.
Note: Students with credit for BUS 143 cannot take BUS 339 for further credit.
BUS 343
3 credits
Intermediate Accounting I
Prerequisite(s): BUS 247
Corequisite(s): None.
Pre- or corequisite(s): None.
It is critical that stakeholders understand the financial story of a business. The stakeholders rely on financial statements that are complete and faithfully represent that story. This course, together with BUS 344, further develops the concepts learned in Introductory Financial Accounting. Topics include the foundations of accounting and the recognition and measurement of assets within financial statements, both at cost and fair value.
BUS 344
3 credits
Intermediate Accounting II
Prerequisite(s): BUS 343
Corequisite(s): None.
Pre- or corequisite(s): None.
As a continuation of BUS 343, this course further develops the ability to provide financial statements that faithfully represent the financial story of a business. The focus of topics is on the credit side of the statement of financial position and the cash flow statement, including accounting for current liabilities, non-current liabilities, shareholders’ equity, earnings per share, taxes, pensions, leases and accounting changes and errors with their disclosure requirements.
BUS 345
3 credits
Income Tax I
Prerequisite(s): (BUS 144 or BUS 145) and 45 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
Introduces the Canadian system of income taxation for individuals. Specific study concentrates on the rules and procedures in the Canadian Income Tax Act. Topics include employment income, income from business, income from property, capital gains and losses, eligible deductions such as RRSPs, and capital cost allowances.
BUS 346
3 credits
Income Tax II
Prerequisite(s): BUS 345
Corequisite(s): None.
Pre- or corequisite(s): None.
As a continuation of BUS 345, this course focuses on corporate taxable income and corporate tax payable. Tax planning issues are analyzed for owner-managed businesses including trusts, estate planning, partnerships and disposing of an incorporated business through a sale of assets (and windup) or a sale of shares.
BUS 347
3 credits
Auditing Principles
Prerequisite(s): BUS 344
Corequisite(s): None.
Pre- or corequisite(s): None.
Many businesses require their financial statements to be audited by an independent third party. Students will be introduced to the nature and purpose of the audit function and will have an overview of the auditing profession. Using audit methodologies, students will apply the principles of audit planning.
BUS 348
3 credits
Intermediate Management Accounting
Prerequisite(s): BUS 247.
Corequisite(s): None.
Pre- or corequisite(s): None.
Good business decisions rely on accurate and relevant information. This includes allocating costs to the correct periods, processes and joint products. This course also looks into inventory management, models in capital budgeting, profitability analysis and performance measurement.
BUS 349
3 credits
Financial Management I
Prerequisite(s): (BUS 143 or BUS 145), BUS 226/ECON 226, and BUS 249.
Corequisite(s): None.
Pre- or corequisite(s): None.
The principles of effective corporate financial management are essential in running any business organization. This course will target various aspects of managing an organization financially, focusing on the theory and application of financial analysis, valuation, capital budgeting, and risk.
Note: This course is offered as BUS 349 and ECON 349. Students may take only one of these for credit.
BUS 350
3 credits
Operations Management
Prerequisite(s): STAT 106, one of (MATH 111 or MATH 141), and 45 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
An organization's success depends on how efficiently and effectively it executes business operations. This requires an understanding of the processes used to produce and deliver goods and/or services to customers. This course will provide students with the management tools needed to analyze and continuously improve business operations.
BUS 353
3 credits
Business Process Management
Prerequisite(s): 45 university-level credits, including BUS 100 or CIS 270. BUS 227 is recommended.
Corequisite(s): None.
Pre- or corequisite(s): None.
Business process management strives for continual, incremental, and sustainable process improvement to optimize business performance. Focusing on people and tasks in an organization, students will learn how to visualize, analyze, and optimize existing business processes.
BUS 360
3 credits
International Air Transportation
Prerequisite(s): 45 university-level credits including BUS 100.
Corequisite(s): None.
Pre- or corequisite(s): None.
An overview of the development of air transportation systems and their impact on the global economies, this course examines the role of government regulators and industry associations influencing emerging air transportation trends. Students are introduced to major political, social, cultural, economic, and technological forces affecting the global air transportation industry.
BUS 377
3 credits
Cooperative Enterprises
Prerequisite(s): 60 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
Cooperatives are recognized business models for economic democracy. An introduction to the challenges and opportunities in creating, managing and operating cooperative enterprises. Covers cooperative values and principles, history of the cooperative movement, types of cooperatives, and emphasizes how cooperative enterprises are environmentally, socially, equitably, and economically responsible.
BUS 378
3 credits
Organizational Culture, Climate, and Change
Prerequisite(s): 60 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course reviews why organizational culture matters; provides tools for assessing and understanding it; describes the cultures of various organizations; and develops strategies for leading and managing culture change. Students apply intervention strategies about organizational culture change to specific organizations.
Note: Students are encouraged to take BUS 304 prior to or along with this course.
BUS 379
3 credits
Cross-Cultural Management
Prerequisite(s): 60 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course presents an overview of cross-cultural management practices and issues, examining the behaviour of people in international organizations, cross-cultural work teams, with multi-cultural customers, and inter-cultural stakeholders. It emphasizes the development of competencies for managing cultural diversity in the workplace.
BUS 384
3 credits
Data-Driven Business Decisions
Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).
Corequisite(s): None.
Pre- or corequisite(s): None.
Every day, quintillions of bytes of data are created. Successful managers need to know how to leverage data from disparate sources. This course focuses on a strategic approach to the opportunity and challenges related to business data including strategies, tools, and techniques.
BUS 385
3 credits
Developing A Digital Presence
Prerequisite(s): 45 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): BUS 221 or CIS 145.
This course will focus on the strategy and business processes necessary to develop and maintain an organization’s online presence including structuring a website, implementing a content management strategy, integrating e-commerce, and developing multiple online channels (mobile, desktop, social media).
BUS 390
3 credits
Special Topics
Prerequisite(s): 45 university-level credits. Certain topics of study may require additional prerequisites.
Corequisite(s): None.
Pre- or corequisite(s): None.
The specific emphasis of this course will vary depending on relevant issues in businesses and other organizations, as well as faculty expertise. Normally this will consist of an in-depth consideration of an issue or problem faced by a specific type of organization or by organizations in general.
BUS 400
3 credits
Business and Society
Prerequisite(s): BUS 261
Corequisite(s): None.
Pre- or corequisite(s): None.
This course examines the moral and ethical issues facing contemporary business. Perspectives on ethics and justice are explored and used to assess moral and ethical obligations of stakeholders such as employees, the public, government, owners, and managers, in a wide range of situations faced by organizations. Such situations may include, among others, corporate social responsibility, employee and shareholder rights, environmental obligations, and fair business practices.
BUS 403
3 credits
Strategic Management
Prerequisite(s): BUS 349/ECON 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
The success of an organization requires the development and implementation of a sound business strategy. This course, together with BUS 405, forms a capstone that provides students with the opportunity to integrate and apply knowledge gained in earlier undergraduate courses. Students will learn how to formulate business strategy and gain an understanding of the principles of good strategy execution.
BUS 404
3 credits
Management Science
Prerequisite(s): 60 university-level credits including STAT 106.
Corequisite(s): None.
Pre- or corequisite(s): None.
Management science covers the application of basic mathematics and statistics to aid managerial decision making in order to help solve a wide variety of problems in the business environment. This course applies theory through the extensive use of spreadsheets to provide solutions to a variety of business problems.
BUS 405
3 credits
Business Management Simulation
Prerequisite(s): Admission to the Bachelor of Business Administration degree or Bachelor of Business Administration (Aviation) degree.
Corequisite(s): None.
Pre- or corequisite(s): BUS 403.
This course together with BUS 403 form a capstone that enables students to understand the process of formulating a business strategy with a global perspective and putting it into practice through participating in a business management simulation. Students take on the role of a practicing manager charged with running a company.
BUS 406
3 credits
Compensation and Benefits
Prerequisite(s): 60 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
Strategic compensation design plays an important role in attracting qualified talent to an organization. It also greatly impacts organizational effectiveness and efficiencies. This course examines the components of a total compensation system, within the broader context of workplace reward structures.
BUS 407
3 credits
Gender and Diversity in Organizations
Prerequisite(s): 60 university-level credits including BUS 304.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course examines how gender and diversity interact to affect individuals’ experiences within organizations. Topics include how and why individual experiences differ, differences in labour market experiences, and the effects of external socialization.
BUS 408
3 credits
Teamwork in Organizations
Prerequisite(s): 60 university-level credits including BUS 203.
Corequisite(s): None.
Pre- or corequisite(s): BUS 304.
“Teams” and “teamwork” have become ubiquitous words in organizations. Yet, without an understanding of team processes, teamwork can and often does go wrong. By combining theoretical concepts in group development and performance with practical applications of teamwork, this course will equip students to better manage teams and to be better team members.
BUS 415
3 credits
Venture Initiation
Prerequisite(s): BUS 227
Corequisite(s): None.
Pre- or corequisite(s): None.
An examination of the key factors affecting venture initiation including completion of a venture opportunity analysis, market research, approaches to and location of funding, tax planning, cash-flow projections, and the mechanics of startup.
BUS 416
3 credits
Training and Development
Prerequisite(s): 60 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
Training and development are essential to the effective functioning of any organization and to the experience of individual employees. Students will learn the process of designing and organizing a training and development program by conducting a needs assessment, identifying training objectives, and teaching the material in a variety of ways. In addition, they will be able to assess the effectiveness of the programs they have designed.
BUS 418
3 credits
Workplace Health and Safety
Prerequisite(s): 60 university-level credits including BUS 201.
Corequisite(s): None.
Pre- or corequisite(s): None.
Human resources practitioners take a leadership role in the integration of safe practices into an organization’s operations. This helps foster an organizational culture that promotes a healthy workforce. This course examines the best practices of stakeholders that support such a work environment.
BUS 420
3 credits
International Business
Prerequisite(s): 60 university-level credits including ECON 100 and ECON 101.
Corequisite(s): None.
Pre- or corequisite(s): None.
In today’s globalized economy, all businesses need to understand the international business environment. This course focuses on business in this environment, with in-depth studies of cultural, social, and economic factors that influence decision making for global impact. Topics include export and import trade, investment transfers, international production, marketing and global monetary systems.
BUS 421
3 credits
International Marketing
Prerequisite(s): 60 university-level credits including BUS 120.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students explore the challenges of navigating and integrating foreign countries’ ethnic diversity, customs, values, policies, and institutions when implementing the marketing mix principles in a global marketplace. Student teams develop an international marketing plan that addresses the strategic implications and applications of different political, cultural, legal, economic, and environmental factors on global marketing management, and on a firm’s ability to allocate resources to meet its international marketing objectives.
BUS 422
3 credits
Sales Management
Prerequisite(s): 60 university-level credits including BUS 221.
Corequisite(s): None.
Pre- or corequisite(s): None.
For many businesses the sales force is the chief generator of revenue as well as one of the biggest costs. Effective management practices are needed. In this course students will learn how to develop and implement a strategic sales program and to review and evaluate sales performance.
BUS 423
3 credits
Services Marketing
Prerequisite(s): BUS 320
Corequisite(s): None.
Pre- or corequisite(s): None.
Services permeate every aspect of our lives. Services are so pervasive that only when they start to fail do we realize our dependence on them. World economies are becoming increasingly services dominated, and virtually all companies view services as critical to customer retention. With the rapid infusion of technology into various industries, customers' demands have changed. Customers now expect to interact with service providers in a multitude of ways in different channels posing new challenges on service marketing and management. This course explores the distinct needs and problems business managers face when marketing and delivering services. Hence, the course will build and expand on theories and concepts relating to the marketing of goods by tailoring them to specifically apply to service industry settings.
BUS 424
3 credits
Customer Intelligence
Prerequisite(s): 60 university-level credits including BUS 320.
Corequisite(s): None.
Pre- or corequisite(s): None.
To be competitive, marketing executives need to make their decisions based on data. This course gives marketing students the skills necessary to analyze marketing problems using data analytics, to make evidence-based management decisions.
BUS 425
3 credits
Marketing Strategy
Prerequisite(s): 75 university-level credits including BUS 321.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students will integrate all the marketing skills they have acquired to create a client-driven strategic marketing plan, including developing product positioning, a communication strategy, profitability forecasts, an implementation schedule, and a comprehensive set of marketing metrics to track an organization’s success.
BUS 426
3 credits
Integrated Marketing Communication
Prerequisite(s): (BUS 223 or BUS 323), BUS 327, and (BUS 329 or CMNS 375).
Corequisite(s): None.
Pre- or corequisite(s): None.
Students develop an integrated marketing communication program for a real-world client using promotion mix elements, including print ads, sales promotions, public relations, direct marketing, social media, banner ads, Google ad words, search engine optimization, and corporate websites.
BUS 427
3 credits
Public Relations and Event Management
Prerequisite(s): 60 university-level credits including BUS 323 and BUS 327.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students apply the marketing promotion mix elements to implement client-driven corporate events for both customer and community stakeholders. The planning of client driven events will include all materials sourcing, budgeting, promoting, and staffing requirements.
BUS 430
3 credits
Management of Innovation
Prerequisite(s): 75 university-level credits including BUS 261.
Corequisite(s): None.
Pre- or corequisite(s): None.
Succeeding in today’s economy requires businesses to be more innovative. This course will explore the principles for the management of innovation process, across several industries. Key foci will be on issues of leadership, strategy, resource allocation, performance metrics measurement, and incentive rewards and how they are impacted by organizational structure and culture.
BUS 433
3 credits
Investments
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
Focuses on developing students' abilities to evaluate investments in securities and extensively assess the theories and application of the risk-return relationship. Students are introduced to portfolio-analysis and performance-measurement techniques and use them in an applied project.
Note: This course is offered as BUS 433 and ECON 433. Students may take only one of these for credit.
BUS 434
3 credits
Risk Management and Financial Engineering
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
Risk management and financial engineering are sought-after skills in financial markets and institutions. This course introduces the methods that are used to quantify risk and proposes strategies to manage portfolios that include equities, fixed income instruments and derivatives.
Note: This course is offered as BUS 434 and ECON 434. Students may take only one of these for credit.
BUS 435
3 credits
International Financial Management
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
A study of international financial markets and institutions. Students are introduced to the management of assets and liabilities in an international and multinational setting. Topics covered include foreign exchange risk, interest rate swaps, and international portfolio management.
Note: This course is offered as BUS 435 and ECON 435. Students may take only one of these for credit.
BUS 439
3 credits
Advanced Financial Accounting
Prerequisite(s): BUS 343.
Corequisite(s): None.
Pre- or corequisite(s): BUS 344.
Advanced financial accounting examines such issues as long-term investments, business combinations and consolidations, intercorporate investments, foreign currency translation and transactions, and accounting for the not-for-profit sector.
BUS 440
3 credits
Managing in the Digital World
Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).
Corequisite(s): None.
Pre- or corequisite(s): None.
The ability to adapt and take advantage of rapidly changing information technology is one of the drivers of business success. In this course, students will learn how companies react to ever-changing technology and learn how to think strategically about applying technology and information.
Note: Students must have a basic understanding of technology (including spreadsheets, personal databases, computer components, and networking) and a strong understanding of business processes and concepts before taking this course.
BUS 444
3 credits
Advanced Management Accounting
Prerequisite(s): BUS 348.
Corequisite(s): None.
Pre- or corequisite(s): None.
An overview of the role of management accounting in creating and evaluating corporate strategy, outlining the decision-making matrix within a framework of how managers make decisions. A range of advanced-level contemporary management accounting topics are covered using a student-centered, case-based approach. Students will apply advanced management accounting concepts and techniques to specific comprehensive business cases in order to assess the impact of these methodologies.
BUS 449
3 credits
Financial Management II
Prerequisite(s): BUS 349.
Corequisite(s): None.
Pre- or corequisite(s): None.
An exploration of the current practices of financial management, with a valuation-based management focus including capital budgeting under uncertainty, capital structure, dividends policy, and mergers and acquisitions.
Note: This course is offered as BUS 449 and ECON 449. Students may take only one of these for credit.
BUS 457
3 credits
Project Management
Prerequisite(s): 45 university-level credits including BUS 100.
Corequisite(s): None.
Pre- or corequisite(s): None.
Managing projects is essential in any organization. This course examines project management in theory and practice and the roles and responsibilities of the project manager. It offers a practical approach to managing projects, focusing on initiating, planning, and executing projects as well as industry-standard software to support these tasks.
BUS 460
3 credits
Airline Management
Prerequisite(s): BUS 360. Note: ECON 101 is recommended.
Corequisite(s): None.
Pre- or corequisite(s): None.
The airline industry faces many operational, marketing, and other managerial issues. Topics of this course include airline planning, forecasting, scheduling, fleet planning, and financing. The application of marketing concepts to the airline industry will also be examined, focusing on products, pricing, distribution, and promotional strategies.
BUS 462
3 credits
Business and Corporate Aviation Management
Prerequisite(s): Acceptance to the Bachelor of Business Administration Aviation degree or general BBA degree, BUS 360.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course provides a broad understanding of on-demand air transportation. The focus will be on the process of establishing and managing the Business and Corporate Aviation segment of the General Aviation industry. This course will also provide knowledge of business plan development specifically suitable for airlines of all sizes.
BUS 464
3 credits
Airport Planning and Management
Prerequisite(s): BUS 360, BUS 349, or instructor's permission
Corequisite(s): None.
Pre- or corequisite(s): None.
This is a comprehensive course in airport management and planning which explores current trends in policies and practices. The course covers planning and managing techniques, new technologies, and regulatory issues. Students will learn about site selection, access, regulations, security, technological advances, and other critical issues involved in the development, planning, and management of airports.
BUS 477
3 credits
Fair Trade and Ethical Consumption
Prerequisite(s): 75 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
The history and practices of fair trade and ethical consumption movements differ from traditional practices of trade. This course explores the development of these movements and their solidarity roots, the creation of market-driven social justice, and its relationships to cooperatives, retailers, producers, and consumers.
Note: Students with credit for BUS 308E cannot take this course for further credit.
BUS 478
3 credits
Workspaces, Built Places
Prerequisite(s): 75 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
People experience and interact with built environmental places and workspaces. This course examines the role of workspaces and built places on employee productivity and performance. Topics include person-place relationships, place-design experiences, territoriality-belonging, privacy, crowding-density, biophilia, servicescape, sportscape, wayfinding, and universal design.
Note: Students with credit for BUS 308D cannot take this course for further credit.
BUS 492
3 credits
Directed Studies
Prerequisite(s): 60 university-level credits and department permission.
Corequisite(s): None.
Pre- or corequisite(s): None.
Students will engage in independent in-depth study of an issue or problem faced by an organization, industry sector, or region proposed and defined by the student. The study topic, scope, and methods are selected in consultation with the supervising instructor.
BUS 493
3 credits
Case Competition
Prerequisite(s): Admission to the Bachelor of Business Administration and 75 university-level credits.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course provides students with analytical and presentation skills needed to make evidence-based decisions for real-life business problems and excel in case competitions. Students learn to solve time-sensitive business problems and defend their recommendations to a panel of judges.
BUS 494
3 credits
Professional Sales Practicum
Prerequisite(s): BUS 322 and permission of the instructor.
Corequisite(s): None.
Pre- or corequisite(s): BUS 306 or BUS 422.
This course examines the history and practices of fair trade and ethical consumption movements and how they differ from traditional practices of trade. It explores development and solidarity roots; creation of market-driven social justice; and relationships to cooperatives, retailers, producers, and consumers.
Note: Students with credit for BUS 308E cannot take this course for further credit.
BUS 499
6 credits
Applied Project
Prerequisite(s): Completion of 30 upper-level credits in Business and Economics courses, and instructor’s permission.
Corequisite(s): None.
Pre- or corequisite(s): None.
This course is focused on the completion and presentation of an applied project or consultancy project in business for senior business degree students. It provides the opportunity to develop and demonstrate applied research and business consultancy skills. Students will be expected to complete a Statement of Work (SOW) – project scope, work to be done, and timelines; conduct that work – situational analyses, option generation, and recommendations; and prepare a comprehensive report. Upon completion of the written work, students will be required to present their report in a public forum. This course is offered in an independent studies format.
Note: This course can be repeated once for additional credit, provided a different project is undertaken.
