Continuing Education
ufv.ca/ceThis program introduces students to public relations theory, social media and digital citizenship, image management, public speaking, media relations, writing, and more. The courses have a hands-on approach to learning and are taught by industry professionals and academic experts.
The program focuses on meeting the following employment-related learning outcomes. Upon successful completion of the PR certificate, students will be able to:
Applications are accepted on a continuous basis throughout the year. Qualified applicants are considered for the next intake in which there is space. See Continuous application process for more information.
Applicants who meet the entrance requirements will be admitted in order of their application date. This date is set when an application, all required documentation, and the application fee have been submitted.
Please see the Continuing Education webpage for current fee information. See the Fees and Other Costs section for additional information.
Financial aid is available from a variety of sources. For more information, contact the Financial Aid and Awards office at either the Abbotsford or Chilliwack campus. A variety of bursary applications are also available from the Financial Aid and Awards offices.
The PR certificate is 230 hours (150 contact hours and 80 practicum hours) in duration, offered in both full- and part-time capacity. Courses do not grant academic credit.
Course | Title | Hours |
PR 01 | Fundamentals of Public Relations | 15 |
PR 02 | Social Media and Digital Citizenship | 15 |
PR 03 | Storytelling that Matters: Public Speaking | 15 |
PR 04 | Ask and Answer: Skills for Interviews | 15 |
PR 05 | Writing for the Internet | 15 |
PR 06 | Impression Management: Influencing Your Public Image | 15 |
PR 07 | Persuasive Messaging | 15 |
PR 08 | Visual Communication | 15 |
PR 09 | Copyright and Legal Issues | 15 |
PR 10 | Building a Media Kit | 5 |
PR 11 | Employment Messaging | 5 |
PR 12 | Marketing 21 Century Style | 5 |
PR 13 | Practicum | 80 |
Students must attend 80% or more of each course and obtain a grade of 70% or better to be eligible for a practicum placement and successful completion of the Public Relations certificate.
Students who complete the Public Relations certificate with a grade of 80% or better in all courses will be considered for a course exemption for CMNS 212/MACS 212.
Students must complete the program requirements within three years.
For complete details on courses see the course descriptions section.
Contact Continuing Education at 604-851-6324, or 604-504-7441 local 6324, or toll-free (within Canada) 1-888-504-7441 local 6324, or continuingeducation@ufv.ca.