This three-course, nine-credit certificate is designed for those who wish to understand the basic structure and impact of the mass media in Canadian society. The certificate focuses on the essentials of how the media select and shape content, and the effects of these decisions on individuals and society. It will be useful to those who teach media literacy in elementary, secondary, or adult-education schools, and to those who must work with the media in their employment.
Career opportunities
The Media Literacy certificate acknowledges to current and potential employers of UFV students that they have learned about how the mass media function, how messages are selected and distributed, and what is known about the effects of these messages.
The certificate offers a focused course of study in the media, easily obtainable, and useful to a variety of community members for the purposes of upgrading their teaching skills or knowledge for other employment, such as public relations or advertising. It is also potentially useful for those who wish to obtain a quick credential for job-seeking or other purposes as they pursue a minor or associate of arts degree in Media and Communications Studies. Employers in the community may wish to use the certificate as a way to develop the knowledge of employees in media relations.
Entrance requirements
Students currently enrolled in UFV post-secondary programs are only required to meet the course prerequisites.
Students who are new to UFV should follow the normal procedure for admission to the university.
Certificate requirements: 9 credits from the list below, including MACS 110 or MACS 130 or both
Course
Title
Credits
MACS 110
Introduction to Communication Theory
3
MACS 130
Mass Communications in Canada
3
MACS 201
Music and Society I
3
MACS 215
Advertising as Social Communication
3
MACS 221
Media and Popular Cultures
3
MACS 230
Cultural Industries in Canada
3
MACS 235
Introduction to Journalism in Canada
3
MACS 240
Media, Money, and Power
3
Graduation requirements
Students will be required to achieve a minimum GPA of 2.33 overall to obtain the certificate.
Students may use
the certificate courses to satisfy requirements for any Arts, Bachelor of Fine Arts, Business Administration, Social Work, or other UFV degree, and thus may achieve the certificate in conjunction with a variety of other credentials, particularly at the post-graduate level, if they are involved in teaching or working in an area that requires some knowledge of the media.
Students can apply for and receive the certificate retroactively.
Residency
Students are required to take at least two of the three courses through UFV.
