Academic Calendar Winter/Summer 2018

Business Administration

Many of the seats in these courses are normally reserved for students in a business administration program. Other students may take these courses if they meet the prerequisites and there is space.
Explanation of transferability symbols:
CA — Institute of Chartered Accountants of B.C.
CCUI — Canadian Credit Union Institute
CGA — Certified General Accountants Association of B.C.
CMA — Society of Management Accountants of B.C.
ICB — Institute of Canadian Bankers
MUN — Municipal Administrators’ Education Council
PMAC — Purchasing Management Association of Canada
WWU — Western Washington University
Students should obtain detailed information about the conditions under which courses are transferable to other institutions. Because receiving institutions determine transferability, the information provided in this section regarding transferable courses is subject to change without notice. Please refer to the B.C. Transfer Guide ( or contact the receiving institution for details about transferability.
Note: Most of the courses listed below are transferable to the OU Bachelor of Administrative Studies (BAS).

English language proficiency requirements

Students registering in post-secondary level courses (numbered 100 to 499) will be required to meet the English language entrance proficiency requirements. Students in ELS or the University Foundations programs can register in those courses identified in the University Foundations program with lower levels of language proficiency.

Please note that not all courses are offered every semester.

BUS 100

3 credits

Introduction to Business

Prerequisite(s): None.

Success in a complex changing business environment requires analytical proficiency to make critical decisions. This course provides a comprehensive overview of organizational functions and processes. It prepares students to critically analyze business problems and develop the skills necessary to resolve them.

Note: Students with credit for BUS 102 cannot take this course for further credit.

BUS 120

3 credits

Essentials of Marketing

Prerequisite(s): BUS 100 or AGRI 142.

Marketing is about the creation, communication, and delivery of value to customers, and the ongoing management of customer relationships. This course exposes students to the entire breadth of marketing activities, with emphasis given to applying the marketing management process.

Note: Students with credit for BUS 121 and BUS 122 cannot take this course for further credit.

BUS 143

3 credits

Introductory Financial Accounting I

Prerequisite(s): BUS 100 and the prerequisites for MATH 141.

Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to understand that story. This course emphasizes practical applications, primarily focusing on the accounting cycle and accounting for assets.

Note: Students with credit for BUS 145 or BUS 339 cannot take this course for further credit.

Note: For transferability of this course to professional bodies such as the CPA, see the UFV School of Business website.

BUS 144

3 credits

Introductory Financial Accounting II

Prerequisite(s): BUS 143.

Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to interpret that story. This course emphasizes practical applications, primarily focusing on liabilities, equity, cash flows, and financial statement analysis.

Note: Students with credit for BUS 145 or BUS 339 cannot take this course for further credit.

Note: For transferability of this course to professional bodies such as the CPA, see the UFV School of Business website.

BUS 145

3 credits

Accelerated Introductory Financial Accounting

Prerequisite(s): BUS 100 and the prerequisiite to MATH 141.

Financial statements tell the story of the life of a business. It is critical that business stakeholders are able to interpret that story. This course emphasizes practical applications, focusing on the accounting cycle, financial statements, and their analysis.

Note: BUS 145 is an accelerated combination of BUS 143 and BUS 144. Students with credit for BUS 143, BUS 144, or BUS 339 cannot take this course for further credit.

Note: For transferability of this course to professional bodies such as the CPA, see the UFV School of Business website.

BUS 160

3 credits

Computerized Business Applications and MIS

Prerequisite(s): None. It is recommended that students are competent in computer skills.

This course covers understanding, application, and advanced skill development in spreadsheets, databases, presentation software, and word-processing, integrated with an introduction to Management Information Systems (MIS). Emphasis is on problem solving and integration of software applications within a MIS context.

Note: Students with credit for CIS 110 cannot take this course for further credit.

BUS 201

3 credits

Human Resource Management

Prerequisite(s): BUS 203.

People are the foundation of all organizations. Managing human resources strategically is crucial for ensuring that organizations can achieve their goals. This course introduces the core human resource functions, while considering the underlying legal framework and global business trends.

BUS 202

3 credits

Contemporary Management

Prerequisite(s): None. Note: As of September 2018, prerequisites will change to: BUS 100.

Today’s managers are required to develop skills in planning, organizing, leading, and controlling. This course focuses on corporate planning and controlling, including defining corporate objectives, planning and controlling processes, decision-making, ethics and social responsibility, as well as applications and problem solving in practical business contexts.

BUS 203

3 credits

Organizational Behaviour

Prerequisite(s): BUS 100 or 30 credits of Criminology.

Emphasizing the human side of organizations, this course consists of a general overview of the basic concepts and theories of the behavior of individuals and groups in organizations. Students will participate in a variety of structured learning experiences where theories and concepts can be applied.

BUS 204

3 credits

Management of Non-Profit Organizations

Prerequisite(s): None. Note: As of September 2018, prerequisites will change to: 15 university-level credits.

An introduction to management of non-profit organizations, this course will identify the various components in the non-profit world, from social service agencies to Aboriginal organizations, and explore issues unique to this sector for potential managers, board members, employees, and volunteers.

BUS 221

3 credits

Professional Selling

Prerequisite(s): BUS 120.

Selling is the lifeblood of every business. In this hands-on course students will be introduced to the sales process and will explore the fundamental concepts of selling, participate in sales role plays, and prepare a written sales proposal.

BUS 226

3 credits

Economic and Business Statistics

Prerequisite(s): STAT 106 (formerly MATH 106) and one of MATH 111 or MATH 141 (formerly MATH 115).

This course is an introduction to statistics for business and economics, using SPSS for data analysis. Concepts learned in this course will be applied in upper-level courses in economics, finance, and business research methods.

Note: This course is offered as BUS 226 (formerly BUS 301) and ECON 226 (formerly ECON 301). Students may only take one of these for credit.

BUS 227

3 credits

New Business Development

Prerequisite(s): BUS 120, (BUS 160 or CIS 110), (BUS 144 or BUS 145), BUS 249 (formerly BUS 149 and BUS 162), and CMNS 125.

A comprehensive course in how to establish a small business. Topics include buying a business, franchises, starting your own business, sources of financing, forms of business, determining location, and the management strategies of marketing, finance, production, inventory control and human resources. This course concludes with the development of a business plan.

BUS 245

3 credits

Personal Wealth Creation

Prerequisite(s): Prerequisites for MATH 141 and 15 university-level credits.

Personal Financial Planning is important for everyone in every stage of life. This fundamental course provides general principles and concepts involved in comprehensive personal financial planning and wealth creation.

BUS 247

3 credits

Introductory Management Accounting

Prerequisite(s): BUS 144 or BUS 145.

Business managers require timely financial information to enable them to make good business decisions. This course is an introduction to management accounting and focuses on evaluating the cost structure of a business and applying that knowledge to decision making.

BUS 249

3 credits

Introduction to Finance

Prerequisite(s): BUS 100 and the prerequisites for MATH 141.

Valuation of cash is the essence of business and all studies in finance. This course focuses on the valuation of cash flows and its application to valuing financial securities such as stocks, bonds, and annuities.

Note: Students with credit for BUS 149 or BUS 162 cannot take this course for further credit.

BUS 261

3 credits

Business Law

Prerequisite(s): BUS 100.

A review of the historical development of our legal system and its impact on all sectors of Canadian society, including Aboriginal and minority communities, and the essential areas of law necessary for a business practitioner and a citizen: torts, contracts, business organizations and relationships, and property.

BUS 304

3 credits

Organization Theory and Application

Prerequisite(s): BUS 203 and 45 university-level credits.

Organizations have a life cycle: they are born, mature, and die. During their lifespans they may evolve, conflict with, and cooperate with other organizations in an increasingly turbulent global environment. This course will equip students with a variety of analytical tools and perspectives to help them make sense of the organizational world around them.

BUS 305

3 credits

Industrial Relations

Prerequisite(s): 45 university-level credits including BUS 201.

An introduction to labour-management relations in the workplace: their institutional and legal framework, the organization and objectives of unions and management, and workplace processes such as collective bargaining and grievance arbitration.

BUS 307

3 credits

Selected Topics in Organizational Behaviour

Prerequisite(s): 45 university-level credits including BUS 203.

The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational behavior. Normally, the course will focus on a specific theory, problem, or issue related to behaviour in organizations, such as attitudes, motivation, or leadership.

BUS 308

3 credits

Selected Topics in Applied Organization Theory

Prerequisite(s): 45 university-level credits including BUS 304.

The specific emphasis of this course will vary depending on faculty expertise and relevant issues in organizational theory. Normally, the course will focus on a specific theory, problem, or issue related to organizational theory, such as cultural change, institutional theory, bureaucracy, or power.

BUS 309

3 credits

Selected Topics in Human Resources Management

Prerequisite(s): 45 university-level credits including BUS 201.

The specific emphasis of this course will vary depending on faculty expertise and relevant issues in human resources. Normally, the course will focus on a specific theory, problem, or issue related to human resources, such as job analysis, performance management, and employee retention.

BUS 314

3 credits

Recruitment and Selection

Prerequisite(s): 45 university-level credits including BUS 201.

Students will learn about employment law, how to construct accurate job descriptions, how to identify and attract qualified candidates, and how to develop reliable and valid techniques for screening and selection. Students will be introduced to theoretical perspectives and contemporary research.

BUS 320

3 credits

Business Research Methods

Prerequisite(s): BUS 120 and BUS 226/ECON 226 (formerly BUS 301/ECON 301).

Students examine different research methodologies and their application to various business research problems using qualitative and quantitative data. Then students conduct an applied research project which includes research design, literature review, questionnaire design, focus group, data collection, and data analysis. From this, students prepare a written business report and oral presentation to report their findings.

BUS 321

3 credits

Business Marketing Management

Prerequisite(s): 45 university-level credits including BUS 221.

The dollar volume of transactions made by industrial and business buyers is significantly greater than the ultimate consumer market. This course exposes students to the managerial challenges faced by organizations that market products and services to these buyers, emphasizing organizational buying behaviour, business marketing strategy, and supply/distribution chain management.

BUS 322

3 credits

Advanced Selling

Prerequisite(s): 45 university-level credits including BUS 221.

This advanced marketing course gives students the knowledge and skills necessary for a successful career in professional selling. Students will participate in the sales process for a local organization, competing against other teams of students to be the top-performing sales team.

Note: Students with credit for BUS 390K cannot take this course for further credit.

BUS 323

3 credits

Introduction to Advertising

Prerequisite(s): 45 university-level credits including BUS 120.

Students explore the science and creative technical skills required to design effective advertising, and learn the science skills of creating buyer profiles, product category segmentation, and product differentiation. Then students apply the science into the technical strategies used to create print media campaigns in a variety of formats.

Note: Students with credit for BUS 223 cannot take this course for further credit.

BUS 324

3 credits

Customer Relationship Management

Prerequisite(s): BUS 221 and BUS 226/ECON 226.

Customer relationship management (CRM) is integral for a successful business in today's competitive environment. This course examines CRM as a corporate business strategy with a focus on the practical application of how customer databases play an important role in retaining and nurturing stronger customer relationships.

BUS 325

3 credits

Digital Marketing

Prerequisite(s): 45 university-level credits including BUS 120.

Learn how to leverage the power of the internet to make strategic and tactical marketing decisions. This course examines the most current theories and practical techniques in the field of digital marketing, including such topics as digital display advertising, search engine marketing, e-mail marketing, web analytics, mobile marketing, and social media.

BUS 326

3 credits

Measuring Marketing Effectiveness

Prerequisite(s): BUS 120, BUS 247, and BUS 249 (formerly BUS 149 or BUS 162).

An exploration of the principles used in developing accountability measures for a broad range of marketing activities. Students develop performance targets for each of the promotion mix elements used by a company in its media strategy.

BUS 327

3 credits

Consumer Behaviour

Prerequisite(s): BUS 320.

Students explore attitudes, desires, and motivations of shoppers to explain buyer choice. Theories developed in psychology, sociology, and social psychology, are applied in marketing to create comprehensive Buyer Profiles. Using field studies, students also explore the impact of the purchase environment, culture, and the people who influence the selection decision.

BUS 328

3 credits

Retail Management

Prerequisite(s): 45 university-level credits including BUS 120.

Students explore the complex world of retail and e-tail channel management strategies from the perspective of a new retail store. Starting with defining its buyer, students develop a retail strategy using product mix, branding, the physical and e-tail store appearance, site selection, inventory purchasing and pricing, staffing, advertising and promotion, and customer loyalty programs.

Note: Students with credit for BUS 224 cannot take this course for further credit.

BUS 329

3 credits

Brand Image Management

Prerequisite(s): BUS 323 or BUS 223.

Pre- or corequisite(s): BUS 327.

Brand image management for single- and multi-product firms is explored using industry-standard graphic art technology tools. Students examine company brand identity and communication development using industry-standard software, such as Adobe Photoshop, Illustrator, and InDesign. Students also explore the visual creation of company websites, banner ads, and social media sites including Facebook Fan Pages.

BUS 338

3 credits

Accounting Information Systems

Prerequisite(s): BUS 160 or CIS 110.

Pre- or corequisite(s): BUS 343.

Accountants play active roles within industry and public practice. This course simulates these roles in a computer lab environment using current relevant software in both areas, applying accounting concepts previously learned. Students will design an accounting system, enter data to test the system, and report their financial analysis of the results. They will also prepare a small public practice year-end file.

BUS 339

3 credits

Introductory Financial Statement Analysis

Prerequisite(s): Prerequisites for MATH 140

This course will focus on helping students to analyze real company financial statement information and will explain the relationships between the income statement, balance sheet, and cash-flow statement. This will be an introductory guide to understanding the language of financial statements and provide reference for students to utilize the appropriate methods for analyzing, interpreting, and understanding financial data. That data will then be used to take full advantage of opportunities while understanding some of the risks and limitations of financial data.

Note: Students with credit for BUS 143 cannot take BUS 339 for further credit.

BUS 343

3 credits

Intermediate Accounting I

Prerequisite(s): BUS 247

It is critical that stakeholders understand the financial story of a business. The stakeholders rely on financial statements that are complete and faithfully represent that story. This course, together with BUS 344, further develops the concepts learned in Introductory Financial Accounting. Topics include the foundations of accounting and the recognition and measurement of assets within financial statements, both at cost and fair value.

BUS 344

3 credits

Intermediate Accounting II

Prerequisite(s): BUS 343

As a continuation of BUS 343, this course further develops the ability to provide financial statements that faithfully represent the financial story of a business. The focus of topics is on the credit side of the statement of financial position and the cash flow statement, including accounting for current liabilities, non-current liabilities, shareholders’ equity, earnings per share, taxes, pensions, leases and accounting changes and errors with their disclosure requirements.

BUS 345

3 credits

Income Tax I

Prerequisite(s): BUS 247 or ([BUS 144 or BUS 145] and 45 university-level credits).

Note: As of September 2018, prerequisites will change to: (BUS 144 or BUS 145) and 45 university-level credits.

Introduces the Canadian system of income taxation for individuals. Specific study concentrates on the rules and procedures in the Canadian Income Tax Act. Topics include employment income, income from business, income from property, capital gains and losses, eligible deductions such as RRSPs, and capital cost allowances.

BUS 346

3 credits

Income Tax II

Prerequisite(s): BUS 345

As a continuation of BUS 345, this course focuses on corporate taxable income and corporate tax payable. Tax planning issues are analyzed for owner-managed businesses including trusts, estate planning, partnerships and disposing of an incorporated business through a sale of assets (and windup) or a sale of shares.

BUS 347

3 credits

Auditing Principles

Prerequisite(s): BUS 344

Many businesses require their financial statements to be audited by an independent third party. Students will be introduced to the nature and purpose of the audit function and will have an overview of the auditing profession. Using audit methodologies, students will apply the principles of audit planning.

BUS 348

3 credits

Intermediate Management Accounting

Prerequisite(s): BUS 247.

Good business decisions rely on accurate and relevant information. This includes allocating costs to the correct periods, processes and joint products. This course also looks into inventory management, models in capital budgeting, profitability analysis and performance measurement.

BUS 349

3 credits

Financial Management I

Prerequisite(s): BUS 143, BUS 226 (formerly BUS 301), and BUS 249 (formerly BUS 149 and BUS 162).

The principles of effective corporate financial management are essential in running any business organization. This course will target various aspects of managing an organization financially, focusing on the theory and application of financial analysis, valuation, capital budgeting, and risk.

Note: This course is offered as BUS 349 and ECON 349. Students may take only one of these for credit.

BUS 350

3 credits

Operations Management

Prerequisite(s): STAT 106 and one of (MATH 111 or MATH 141).

Note: As of September 2018, prerequisites will change to: STAT 106, one of (MATH 111 or MATH 141), and 45 university-level credits.

An organization's success depends on how efficiently and effectively it executes business operations. This requires an understanding of the processes used to produce and deliver goods and/or services to customers. This course will provide students with the management tools needed to analyze and continuously improve business operations.

BUS 360

3 credits

International Air Transportation

Prerequisite(s): 45 university-level credits including BUS 100.

An overview of the development of air transportation systems and their impact on the global economies, this course examines the role of government regulators and industry associations influencing emerging air transportation trends. Students are introduced to major political, social, cultural, economic, and technological forces affecting the global air transportation industry.

BUS 377

3 credits

Management of Cooperatives

Prerequisite(s): 45 university-level credits including one of BUS 203, ECON 100, or ECON 101

This course explores cooperatives as a viable model of economic development and introduces the student to the challenges involved in their management. The course covers cooperative values and principles, history of the cooperative movement, and types of cooperatives, and focuses on how managerial methods can be adapted to fit the cooperative model.

BUS 378

3 credits

Organizational Culture, Climate, and Change

Prerequisite(s): 60 university-level credits.

This course reviews why organizational culture matters; provides tools for assessing and understanding it; describes the cultures of various organizations; and develops strategies for leading and managing culture change. Students apply intervention strategies about organizational culture change to specific organizations.

Note: Students are encouraged to take BUS 304 prior to or along with this course.

BUS 379

3 credits

Cross-Cultural Management

Prerequisite(s): 60 university-level credits.

This course presents an overview of cross-cultural management practices and issues, examining the behaviour of people in international organizations, cross-cultural work teams, with multi-cultural customers, and inter-cultural stakeholders. It emphasizes the development of competencies for managing cultural diversity in the workplace.

BUS 384

3 credits

Data-Driven Business Decisions

Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).

Every day, quintillions of bytes of data are created. Successful managers need to know how to leverage data from disparate sources. This course focuses on a strategic approach to the opportunity and challenges related to business data including strategies, tools, and techniques.

BUS 385

3 credits

Developing A Digital Presence

Prerequisite(s): 45 university-level credits including BUS 120.

Pre- or corequisite(s): BUS 221 or CIS 145.

This course will focus on the strategy and business processes necessary to develop and maintain an organization’s online presence including structuring a website, implementing a content management strategy, integrating e-commerce, and developing multiple online channels (mobile, desktop, social media).

BUS 390

3 credits

Special Topics

Prerequisite(s): Prerequisites dependent on topic

This course investigates a special topic related to the management of businesses or other organizations. Normally this will consist of an in-depth consideration of an issue or problem faced by a specific type of organization or by organizations in general. This course will be offered only when funding is available and student interest is evident.

BUS 400

3 credits

Business and Society

Prerequisite(s): BUS 261

This course examines the moral and ethical issues facing contemporary business. Perspectives on ethics and justice are explored and used to assess moral and ethical obligations of stakeholders such as employees, the public, government, owners, and managers, in a wide range of situations faced by organizations. Such situations may include, among others, corporate social responsibility, employee and shareholder rights, environmental obligations, and fair business practices.

BUS 403

3 credits

Strategic Management

Prerequisite(s): BUS 349

This is a capstone course that provides students with the opportunity to integrate and apply knowledge gained in earlier undergraduate courses. Students will learn how to formulate business strategy and gain an understanding of the principles of good strategy execution.

BUS 404

3 credits

Management Science

Prerequisite(s): 60 university-level credits including STAT 106.

This course covers the application of basic mathematical and statistical techniques to aid managerial decision making, to help solve a wide variety of problems from a broad range of areas in the business environment. This is a practical course in which there will be extensive use of spreadsheets.

BUS 405

3 credits

Strategic Management Simulation

Prerequisite(s): Acceptance into the BBA degree or BBA (Aviation) degree

Pre- or corequisite(s): BUS 403 – Strategic Management

Strategic Management Simulation is a capstone course that enables the student to understand the process of formulating a competitive business strategy and putting it into practice through participating in a business simulation. Students take on the role of a practicing manager charged with running a company, developing and executing a business strategy, and making a set of wide ranging decisions. Students learn to integrate and apply the knowledge and skills they have learned in previous courses in a challenging, competitive, problem-solving environment. Students experience cooperative learning and teamwork while actively managing a close-to-real-life company where they can practice and hone their decision-making skills.

BUS 406

3 credits

Compensation and Benefits

Prerequisite(s): BUS 201

The purpose of this course is to a) develop an understanding of the complex role that reward and compensation systems play in organizational success and b) develop the ability to actually design a compensation system that will promote organizational success.

BUS 407

3 credits

Gender and Diversity in Organizations

Prerequisite(s): 60 university-level credits including BUS 304.

This course examines how gender and diversity interact to affect individuals’ experiences within organizations. Topics include how and why individual experiences differ, differences in labour market experiences, and the effects of external socialization.

BUS 408

3 credits

Teamwork in Organizations

Prerequisite(s): BUS 203

Pre- or corequisite(s): BUS 304

The ability to work effectively in groups is an important skill in the modern organization. This course will introduce students to theoretical concepts in group development and performance, and also explore practical applications of teamwork in existing organizations in the class itself.

Note: Credit will not be given to students who previously completed BUS 307B.

BUS 415

3 credits

Venture Initiation

Prerequisite(s): BUS 227

An examination of the key factors affecting venture initiation including completion of a venture opportunity analysis, market research, approaches to and location of funding, tax planning, cash-flow projections, and the mechanics of startup.

BUS 416

3 credits

Training and Development

Prerequisite(s): BUS 201

In order to remain competitive and attract/retain qualified employees, organizations must have training and development systems and programs in place for continuous learning and performance improvement. It is Human Resources’ responsibility to ensure that all training and development activities are integrated and aligned with the organization’s strategic direction as well as linked with functional area mandates. This course addresses the cost/benefit and utility analysis of training and development as well as current practices in management development.

Note: Students who have taken BUS 309E cannot take this course for further credit.

BUS 418

3 credits

Workplace Health and Safety

Prerequisite(s): BUS 201

It is the organization’s responsibility and the function of the human resources role to eliminate or reduce workplace injuries and illnesses, and to provide a safe place for employees to work. Students will learn to recognize what these hazards are and how to assess them, keeping in mind the procedures and requirements of the Workers’ Compensation Board. They will learn to conduct a safety needs analysis and accident investigation, and develop a safety training program.

BUS 420

3 credits

International Business

Prerequisite(s): ECON 100 and ECON 101; 90 credits of university-level course work recommended

This course begins the study of the international business environment with a survey of cultural, social, and economic factors influencing decision making. Major functions of international commerce are reviewed including export and import trade, investment transfers, international production and marketing operations and global monetary control systems. A major emphasis of this course will be how business may gain from Asian-Pacific trade in the 21st century.

BUS 421

3 credits

International Marketing

Prerequisite(s): BUS 120

This course examines the issues related to the marketing of products and services in the international context. Students will explore the challenges companies face trying to implement the marketing mix principles in foreign countries. Emphasis will be placed upon the development and implementation of policy and strategy for a firm’s resources to meet the international marketing objectives. The international marketing issues related to a country or a geographic location will also be examined.

BUS 422

3 credits

Sales Management

Prerequisite(s): BUS 221; BUS 322 and BUS 326 recommended.

This comprehensive course explores the principles of sales force management. Topics include planning, organizing, staffing, and controlling the work of the sales force. Students will be given the opportunity to apply these concepts through case study assignments and an experiential learning project.

Note: Students with credit for BUS 222 or BUS 461 cannot take this course for further credit.

BUS 423

3 credits

Services Marketing

Prerequisite(s): BUS 320

Services permeate every aspect of our lives. Services are so pervasive that only when they start to fail do we realize our dependence on them. World economies are becoming increasingly services dominated, and virtually all companies view services as critical to customer retention. With the rapid infusion of technology into various industries, customers' demands have changed. Customers now expect to interact with service providers in a multitude of ways in different channels posing new challenges on service marketing and management. This course explores the distinct needs and problems business managers face when marketing and delivering services. Hence, the course will build and expand on theories and concepts relating to the marketing of goods by tailoring them to specifically apply to service industry settings.

BUS 424

3 credits

Customer Intelligence

Prerequisite(s): BUS 320

As businesses become more and more competitive, it has become paramount for marketing executives to make their marketing decisions based on facts, rather than conceptual content alone. Most businesses collect customer data and maintain an “in house” corporate data warehouse which contains all their customer data. To understand their customers better and to create effective marketing initiatives, analytical-driven companies tend to profile their customers using data mining techniques on their customer data. Using customer profiling, the company may initiate customized marketing campaigns to reach out to the target group by tailoring products and services to individual customer needs. This, in turn, leads to enhanced customer experiences with the company. It is has become integral for marketing students to familiarize themselves with quantitative methods and analytical tools to analyze volumes of customer data. This course focuses on solving and analyzing marketing problems using analytics. The course examines the analysis of data for the purpose of making better management decisions.

Note: Students with credit for BUS 470 or BUS 390I cannot take this course for further credit.

BUS 425

3 credits

Marketing Strategy

Prerequisite(s): 75 university-level credits including BUS 321.

Students will integrate all the marketing skills they have acquired to create a client-driven strategic marketing plan, including developing product positioning, a communication strategy, profitability forecasts, an implementation schedule, and a comprehensive set of marketing metrics to track an organization’s success.

BUS 426

3 credits

Integrated Marketing Communication

Prerequisite(s): BUS 223 or BUS 323; BUS 327; one of BUS 329 or CMNS 375.

Student understanding of the fundamental skills from prior courses are put to the test to develop an integrated marketing communication program for a real world client. In creative teams of six, students complete four advertising agency simulation assignments driven by a client based Creative Brief. All elements of the promotion mix including print ads, sales promotions, public relations, direct marketing pieces, social media (Facebook and Twitter), banner ads, Google ad words, SEO, and corporate websites are potentially part of the media mix deliverables used to meet client needs. In addition to developing their own communication concepts, students complete the artwork and then sell their ideas to a panel of executive members from the client.

Note: Students with credit for BUS 463 cannot take this course for further credit.

BUS 427

3 credits

PR and Event Management

Prerequisite(s): BUS 223 or BUS 323, BUS 327, and department permission. Note that students who have pursued this topic under BUS 492 will not be permitted to register.

In this course students apply the marketing promotion mix elements to implement client driven corporate events for both customer and community stakeholders. Students will explore the many steps of public relations using corporate event management. From start to finish, students will plan a series of client driven events that includes all materials sourcing, budgeting, promoting, and staffing designed to build the client company name in the community.

Note: Students who have pursued this topic under BUS 492 will not be permitted to register.

BUS 430

3 credits

Management of Innovation

Prerequisite(s): BUS 261

This course will explore the principles for the management of innovation across several industries. The focus will be on issues such as: leadership; strategy; resources; performance metrics measurement and incentive rewards; and how they are impacted by the organization’s structure and culture.

Note: This course should only be taken in the final two semesters of the business degree.

BUS 433

3 credits


Prerequisite(s): BUS 349.

Focus is on students' ability to evaluate securities. Extensive discussion of the theories and application of risk-return relationships. Introduction to portfolio-analysis and performance-measurement techniques. Application of these techniques in an investment simulation.

Note: This course is offered as BUS 433 and ECON 433. Students may take only one of these for credit.

BUS 434

3 credits

Risk Management and Financial Engineering

Prerequisite(s): BUS 349.

Risk management and financial engineering are sought-after skills in financial markets and institutions. This course introduces the methods that are used to quantify risk and proposes strategies to manage portfolios that include equities, fixed income instruments and derivatives.

Note: This course is offered as BUS 434 and ECON 434. Students may take only one of these for credit.

BUS 435

3 credits

International Financial Management

Prerequisite(s): BUS 349.

A study of international financial markets and institutions. Students are introduced to the management of assets and liabilities in an international and multinational setting. Topics covered include foreign exchange risk, interest rate swaps, and international portfolio management.

Note: This course is offered as BUS 435 and ECON 435. Students may take only one of these for credit.

BUS 439

3 credits

Advanced Accounting

Prerequisite(s): BUS 343

Pre- or corequisite(s): BUS 344

This course examines advanced financial accounting issues including long-term investments, business combinations and consolidations, intercorporate investments, foreign currency translation and transactions, and accounting for the not-for-profit sector

BUS 440

3 credits

Management Information Systems

Prerequisite(s): 45 university-level credits including BUS 100 and one of the following: (BUS 160, CIS 110, or COMP 125).

The ability to adapt and take advantage of rapidly changing information technology is one of the drivers of business success. In this course, students will learn how companies react to ever-changing technology and learn how to think strategically about applying technology and information.
Note: Students must have a basic understanding of technology (including spreadsheets, personal databases, computer components, and networking) and a strong understanding of business processes and concepts before taking this course.

BUS 444

3 credits

Advanced Management Accounting

Prerequisite(s): BUS 348.

This advanced-level course provides an overview of the role of management accounting in creating and evaluating corporate strategy, and its decision-making matrix is outlined within a framework of how managers make decisions. Various cost structures and behaviours, with statistical uncertainty models, are introduced.

BUS 449

3 credits

Financial Management II

Prerequisite(s): BUS 349.

An exploration of the current practices of financial management, with a valuation-based management focus including capital budgeting under uncertainty, capital structure, dividends policy, and mergers and acquisitions.

Note: This course is offered as BUS 449 and ECON 449. Students may take only one of these for credit.

BUS 457

3 credits

Project Management

Prerequisite(s): STAT 106 (formerly MATH 106)

This course deals with the calculation techniques required for time and cost estimation and scheduling when undertaking complex multitask projects. Managerial and implementation issues will also be covered.

BUS 460

3 credits

Airline Management

Prerequisite(s): BUS 360, ECON 101 recommended

An examination of current operational, management, and marketing issues faced by the airline industry. Topics will include issues related to Airline planning, forecasting, scheduling, fleet planning, and financing. The course will also examine the application of marketing concepts to the airline industry focusing on product planning, pricing, distribution and promotion.

BUS 462

3 credits

Business and Corporate Aviation Management

Prerequisite(s): Acceptance to the Bachelor of Business Administration Aviation degree or general BBA degree, BUS 360.

This course provides a broad understanding of on-demand air transportation. The focus will be on the process of establishing and managing the Business and Corporate Aviation segment of the General Aviation industry. This course will also provide knowledge of business plan development specifically suitable for airlines of all sizes.

BUS 464

3 credits

Airport Planning and Management

Prerequisite(s): BUS 360, BUS 349, or instructor's permission

This is a comprehensive course in airport management and planning which explores current trends in policies and practices. The course covers planning and managing techniques, new technologies, and regulatory issues. Students will learn about site selection, access, regulations, security, technological advances, and other critical issues involved in the development, planning, and management of airports.

BUS 477

3 credits

Fair Trade and Ethical Consumption

Prerequisite(s): 75 university-level credits.

This course examines the history and practices of fair trade and ethical consumption movements and how they differ from traditional practices of trade. It explores development and solidarity roots; creation of market-driven social justice; and relationships to cooperatives, retailers, producers, and consumers.

Note: Students with credit for BUS 308E cannot take this course for further credit.

BUS 478

3 credits

Work Spaces, Built Places

Prerequisite(s): 75 university-level credits

This course studies how people experience built environmental conditions (built places) at work (workspaces). It examines the role of workspaces and built places on employee productivity and performance. Topics include person-place relationships; place-design experiences; territoriality-belonging; privacy; crowding-density; biophilia; servicescape, sportscape; wayfinding; and universal design.

BUS 492

3 credits

Directed Studies

Prerequisite(s): None

Independent reading and research on topics selected in consultation with the supervising instructor, and approved by the program head. See program chair for details.

BUS 493

3 credits

Case Competition

Prerequisite(s): Admission to the Bachelor of Business Administration and 75 university-level credits.

This course provides students with analytical and presentation skills needed to make evidence-based decisions for real-life business problems and excel in case competitions. Students learn to solve time-sensitive business problems and defend their recommendations to a panel of judges.

BUS 499

6 credits

Applied Project

Prerequisite(s): Completion of 30 upper-level credits in Business and Economics courses, and instructor’s permission.

This course is focused on the completion and presentation of an applied project or consultancy project in business for senior business degree students. It provides the opportunity to develop and demonstrate applied research and business consultancy skills. Students will be expected to complete a Statement of Work (SOW) – project scope, work to be done, and timelines; conduct that work – situational analyses, option generation, and recommendations; and prepare a comprehensive report. Upon completion of the written work, students will be required to present their report in a public forum. This course is offered in an independent studies format.

Note: This course can be repeated once for additional credit, provided a different project is undertaken.

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