Communications
ufv.ca/communicationsMost employment sectors today require people who can communicate visually, digitally, and interculturally. Communication and design skills are a workplace imperative. It is also critical for companies and employees to be able to communicate effectively in the global market and in an inclusive manner. The Digital Communication and Promotion post-baccalaureate diploma will prepare students to succeed in multiple workplace environments by providing the skills training needed to work locally and globally in the information economy.
This program will equip graduates with the skills to display and communicate complex data and messaging, or to implement a communication or brand strategy that engages multiple stakeholders, demonstrates innovation, or attracts new clients and customers. While a bachelor’s degree provides a breadth of knowledge and analytical skills needed in many fields of employment, it does not necessarily equip graduates with the professional, digital, and technical skills needed to communicate their knowledge and innovative ideas. This post-baccalaureate diploma will give students these applied skills, plus enable them to demonstrate the transferable skills acquired from their bachelor’s degree in reference to Canada’s new Skills for Success.
Graduates will be ready for employment in a wide variety of employment sectors, including technology, science, business, health, not-for-profit management, human resources, tourism, finance, business, and public relations.
Applications are accepted on a continuous basis throughout the year. Qualified applicants are considered for the next intake in which there is space. See Continuous application process for more information.
Applicants are considered once their application is complete. As space in the program may be limited, applicants may be ranked based on their grade point average in their last two years of study.
See the Fees and Other Costs section.
The Digital Communication and Promotion post-baccalaureate diploma can be completed in four full-time semesters, with students taking 10 courses per calendar year. Program completion will require 49 credits, primarily at the 300-and-400-level.
Students who have completed equivalent courses before entry into the program will be advised to take relevant courses other than those required for the program. All students must complete 49 credits (post-degree) to be awarded the post-baccalaureate diploma.
Course | Title | Credits |
AIS 399 | Professional Practices II (formerly PORT 399) | 3 |
CMNS 126 | Communicating Visually in Organizations | 3 |
CMNS 180 | Introduction to Intercultural Communication | 3 |
CMNS 212/ MACS 212 | Introduction to Media and Public Relations | 3 |
CMNS 312 | Public Relations Campaigns | 3 |
CMNS 316 | Communicating for Social Media | 3 |
CMNS 360 | Advocacy Writing | 3 |
CMNS 375 | Print and Digital Document Design | 3 |
CMNS 430 | Communication for Project Management | 3 |
CMNS 480/ MACS 480 | Crisis Communication | 3 |
FILM 313 | Indigenous Film | 3 |
GD 157 | Digital Design Media I | 3 |
GD 202 | Interactive Design I: Foundations in Web Design | 3 |
GD 304 | User Experience Design | 3 |
GD 316 | Print and Digital Production | 3 |
MACS 460/ SOC 460 | Issues in the Information Society | 4 |
Students enrolled in undergraduate courses (courses numbered 100 or higher) must maintain a Cumulative Grade Point Average (CGPA) of at least 2.00 to remain enrolled in Good Academic Standing at UFV. Students in Good Academic Standing will have no registration limits placed on them. Failure to meet the minimum CGPA requirement will result in restrictions on registration and may eventually lead to academic suspension from studies at UFV. Students on Academic Warning or Academic Probation are limited to registering in 10 credits. For further details, see the Academic standing and undergraduate continuance section of the academic calendar. Academic standing is governed by UFV's Undergraduate Continuance policy (92).
Students are not permitted to register for the same course more than three times. Students wishing to register for a course for a fourth time should connect with the Student Rights and Responsibilities Office. Where a course has been repeated, only the higher grade is counted in the GPA calculation.
As this is a cohort program, readmission following a stoppage in studies is at the discretion of the dean and dependent on space in the appropriate semester of registration.
Students must complete at least 50% of the course work at UFV.
Students are responsible for ensuring they are eligible to graduate, and should regularly consult with an Academic Advisor. To be eligible to graduate, students must achieve a cumulative GPA of 2.00 on all courses (49 credits) required to complete the program.
Students must apply for graduation in the first month of their final semester. Visit the Graduation webpage for more information. The final deadline for students who wish to attend the June Convocation ceremony is April 1 of each year, with all program requirements completed by April 30.
Students must complete the post-baccalaureate diploma requirements within 5 years.
For complete details on courses see the course descriptions section.