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Joy Enyinnaya

Dr. Joy Enyinnaya

(She/Her)

Assistant Professor

School of Communication

Abbotsford campus, D3109

email Joy

Biography

Joy joined the School of Communication as an Assistant Professor in 2023. Joy's teaching and research focuses on technoculture and science communication. She studies the intersection of technology interface, user interaction, and cultural ideology to understand the unique ways diverse technology users approach and engage with new media technologies. She also explores how misinformation shapes cultural narratives, influences community dynamics, and affects decision making processes. Joy's teaching and research journey reflects a deep commitment to amplifying marginalized voices within community. 
 
A native of Abia, Nigeria, Joy draws upon her own cultural background to inform her work. She enjoys inspiring students to critically examine the intersection of culture, communication, and technology, encouraging them to question assumptions and explore the rich diversity of global perspectives.

Education

Ph.D. in Media Communication, Colorado State University, 2022
M.Sc. in Agricultural Economics, New Mexico State University, 2016
B.Sc. in Agricultural Economics, Abia State University, Nigeria, 2010

Memberships

Co-Editor, Wagadu Journal
Association for Education in Journalism and Mass Communication 
International Communication Association 
National Communication Association 
Small Business Association
School of Communication Research Committee
School of Communication Anti-Racist Pedagogy Committee

Teaching Philosophy

I believe students seek to learn and to be educated. This inspires me to engage them in both interesting and creative ways. In an age of dwindling attention spans, I challenge myself to organize my lecture in blocks to engage and re- engage students over the course of the lecture. This means offering a mix of interesting material, concise points, classroom activities, and insightful examples during the class session. Kindness  is also fundamentally a central aspect of my teaching philosophy. I believe that it is important to be fair, but even more important to be kind. I always endeavor to help and guide my students.

Teaching Interests

Intercultural communication
Professional writing
Science communication
Organizational research
Social media management

Research Interests

Intersectionality and technocultural frameworks
Media communication
Science communication
Strategic communication
Crisis communication

Presentations

Enyinnaya, J.C. (2024). Inclusive and Racial Justice Approaches to Correcting Misinformation. American Association for the Advancement of Science. Colorado Convention Center, Denver.

Enyinnaya, J. C., Anderson, A. A., Kelp, N. C., Long, M., & Duncan, C. G. (2023). The Health Belief Model Misinformation Framework: Examining the Impact of Misinformation on Vaccine Uptake Through Individual and Sociological Factors. National Communications Association. National Harbor, MD.

Enyinnaya, J. (2022). “I live a model life, now I’m ready to be a top wife”: Stereotypical Representations of Black Women Television. A Critical Discourse Analysis. National Communication Association. New Orleans, LA.

Enyinnaya, J. (2022). African Technocultural Feminist Theory. Perspective. Association of Education in Journalism and Mass Communication, Detroit, MI.

Enyinnaya, J. (2021). Business Identities in Online spaces: A Nigerian Woman Entrepreneur Perspective. Small Business Institute. Virtual Conference.

Choi, S., Enyinnaya, J., & Lan, D. (2020). The Effects of Narrative and Ethnicity on Public Attitudes on Instagram. Association of Education in Journalism and Mass Communication, San Franscisco, CA.

Enyinnaya, J. (2019). A Case Study of the Economics of Criollo Cattle Production in the Deserts of Southern New Mexico. Western Social Science Association, San Diego, CA.

Enyinnaya, J. (2019). Economic Optimization of Agricultural Production in FCT, Abuja Nigeria. Small Business Institute, Orlando, FL.

Enyinnaya, J. (2019). Political Ideology and Media Framing: A Quantitative Content Analysis of DACA Recipients. National Communication Association, Baltimore, MD.

Publications

Enyinnaya, J. C., Anderson, A. A., Kelp, N. C., Long, M., & Duncan, C. G. (2024). The Social Ecology of Health Beliefs and Misinformation Framework: Examining the impact of misinformation on vaccine uptake through individual and sociological factors. Vaccine. https://doi.org/10.1016/j.vaccine.2024.01.001 

Enyinnaya, J. C., & Arthur, T. O. (2023). African Technocultural Feminist Theory (ATFT). Feminist Media Studies, 1–18. https://doi.org/10.1080/14680777.2023.2229048

Torell, G. L., Torell, L. A., Enyinnaya, J., Spiegal, S., Estell, R. E., Cibils, A. F., Anderson, D. M., & Gonzalez, A. L. (2023). Economics of Raramuri Criollo and British crossbred cattle production in the Chihuahuan desert: Effects of foraging distribution and finishing strategy. Journal of Arid Environments, 211, 104922. https://doi.org/10.1016/j.jaridenv.2022.104922

Enyinnaya, Joy C. (2022) "“I live a model life, now I’m ready to be a top wife”: Stereotypical Representations of Black Women in Reality Television," Wagadu: A Journal of Transnational Women's & Gender Studies: Vol. 23: Issue 1, Article 17. https://digitalcommons.cortland.edu/wagadu/vol23/iss1/17 

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