Communications

Communications — minor

QUICK FACTS

Credential:
Bachelor of Arts

Duration:
4 years

Options:
minor

How to apply

Start date:
September 

Location:
Abbotsford campus

Cost:
(view details)

FEATURES:

  • Practicum provides work experience and industry contacts
  • Co-op semester(s) provide paid work experience in your field of study
  • Program eligible for financial aid

PROGRAM DESCRIPTION

Across disciplines and industries, employers in B.C. and Canada list communications skills as a must-have.

Indeed, to succeed in today’s high-tech, info-crazed world, the ability to weave words and images together is essential. Whether it’s an email message, oral presentation, résumé, magazine article, how-to-manual, travel brochure, novel, bus billboard, web page, or even a cereal box, communications material has to be written and presented in a clear and compelling style to appeal to its intended audience.

UFV’s communications courses can enhance your career path in any discipline and give you useable skills in the workplace. They can also lead to an exciting career in communications, marketing, public relations, fundraising, and more.

UFV Communications courses are especially valuable if you are looking for a career as an editor, editorial assistant, advertising copywriter, technical writer, speech writer, technical editor, novelist, press secretary, communications officer, publicity agent, public affairs officer, communications specialist, fundraising consultant, or public relations manager.

Regardless of which career you choose, effective communications skills can give you the edge that sets you apart and provides you with a competitive advantage in the marketplace.

View program outline in the UFV Academic Calendar

Declaration of Minor

You may formally declare a Communications minor only after you have completed at least thirty credits in your program with a minimum of a 2.00 CGPA on all credits attempted, provided that you have also met the declaration requirements of the subject discipline. Make an appointment with an Arts advisor to declare your minor.

How to apply

For information on how to add a Communications minor to your degree, please make an appointment with an Arts advisor. When you are ready to apply, visit the Office of the Registrar. You can submit your application, along with the required documents and application fee, to the Office of the Registrar at any campus or centre.

When to apply

If you plan to start your studies in the fall, your application should be received by January 31. Applications received after this deadline will be considered if space is available in the program.

Some communications courses that are listed as electives for UFV programs are required by professional associations and societies, or for transfer to university programs. Contact the Communications department for information on these courses or see an advisor or refer to the B.C. Transfer Guide before registering.

CAREER EXPECTATIONS

What do communications professionals do?

Make and move messages within or between individuals, organizations, companies, NGOs, charities, societies, cultures, and media. They deliver ideas to public or private audiences.

What industries/fields need communications professionals?

Any organization that communicates with the public, clients, or businesses, such as corporate management, governmental management, policy producers, political and charitable interests all connect with, influence, or inform publics, clients, and strategic partners, often through the media.

Most large industries or corporate entities communicate internally, between departments, offices, or branches. Corporate communications and Organizational communications professionals shape and move this kind of messaging.

What does a communications career involve?

You shape the public or private/interior voice and identity of an organization, in writing, webpage design, A/V, social media, and public/media engagement.

If you’ve ever interacted with a company, a charity, a government, or an NGO, a professional communicator created the pathways, the messages, and the materials, and the themes for that communication.

What career field or industries do communications professionals work in?

Business:

  • Management
  • Personnel Recruiter
  • Human Resources
  • Trainer
  • Public Information Officer   
  • Industrial Relations
  • Negotiator/Mediator
  • Customer Service
  • Editor
  • Human Resources        

Public Relations:        

  • Publicity / Advertising Manager
  • Marketing Specialist   
  • Lobbyist 
  • Account Executive
  • Corporate Public Affairs Specialist   
  • Development Officer  
  • Sales Manager 
  • Creative Director   
  • Media Analyst     
  • Media Planner  
  • Public Opinion Researcher

Advertising:   

  • Advertising Specialist
  • Marketing Specialist 
  • Copy Writer     
  • Account Executive Manager
  • Media Planner    
  • Creative Director   
  • Public Researcher       

International Relations and Negotiations:    

  • Trade Negotiator / Mediator  
  • Corporate Representative   
  • Translator    
  • Diplomat         

Broadcasting:

  • Station Manager    
  • Director of Broadcasting   
  • Community Relation Director Unit Manager
  • News Writer/Manager 
  • Technical Director 
  • Advertising/Marketing    
  • Announcer / Presenter
  • Disc Jockey    
  • News Manager   
  • Casting Director     
  • Producer         
  • Business Manager       

Journalism (Print or Electronic):     

  • Reporter  
  • Editor  
  • Newscaster   
  • Author    
  • Copy Writer    
  • Script Writer
  • News Service Researcher   
  • Technical Writer   
  • Acquisitions Editor  
  • Media Interviewer

Theatre/Performing Arts:     

  • Performer  
  • Script Writer 
  • Arts Administrator 
  • Costume Design  
  • Stage Manager  
  • Casting Director

Government/Politics: 

  • Public Information Officer     
  • Legislative Assistant     
  • Campaign Director     
  • Research Specialist  
  • Program Coordinator   
  • Elected Official

High Technology Industries: 

  • Television / Film Producer / Director    
  • Systems Analyst  
  • Technical Copywriter 

Communication and Health Care / Social Services: 

  • Communication Director  
  • Public Relations  
  • Social Worker  
  • Marketing Director  
  • Research Analyst  
  • Communication Analyst   
  • Public Administrator   
  • Human Rights Officer
  • Community Affairs Liaison   

 

ENTRANCE REQUIREMENTS

Composition Placement Test (CPT)

The CPT is an English placement test designed to assess writing and grammar skills. The CPT may be used in place of English 12 as a prerequisite for many UFV courses. For more information about the Composition Placement Test please visit Assessment Services.

View the Communications Minor entrance requirements in the UFV Academic Calendar.

OTHER ADMISSION CATEGORIES

This program is open for international students

LEARNING OUTCOMES

Demonstrate competency in creating professional messages across a wide spectrum of media that fulfill specific communication purposes and meet the needs of the audience.

  • Create direct and indirect messages for print, digital, and oral media in regional and global contexts
  • Compose, evaluate, and critique a wide variety of message types
  • Engage in planning, brainstorming, drafting, and revising stages in message development
  • Use concise, clear, correct language

Model effective and professional communication skills for interpersonal, team, organizational, and culturally diverse contexts.

  • Translate knowledge for different audiences and purposes
  • Demonstrate cultural responsiveness
  • Work collaboratively and productively in a team

Demonstrate information literacy skills.

  • Gather, evaluate, and incorporate evidence to support claims/arguments
  • Apply citation styles correctly

Practice common document design techniques as they apply to a variety of workplace messages.

  • Design effective and attractive documents and support materials by adhering to basic principles of design
  • Determine appropriate visual requirements
  • Create effective visuals

Apply rhetorical principles to the design and delivery of oral, print, and digital messages.

  • Analyze an audience to determine the message medium, form, and tone
  • Identify interactional goals
  • Construct valid arguments
  • Use ethical practices and language in preparing messages

QUESTIONS?

Gayle Noel
Phone: 604-557-4093
Email: gayle.noel@ufv.ca
or ask online

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