Continuing Education

UFV/Continuing Education/Courses/NEW — Digital Marketing microcredential

NEW — Digital Marketing microcredential

Give yourself the gift of learning in 2021 with condensed four-week digital marketing microcredential courses to help you stay competitive in an unpredictable job market.

This program will help you acquire in-demand skills to design digital products and services for today’s dynamic world. Each course will provide you with a base knowledge of digital marketing skills and practices.

The fully online synchronous and asynchronous blended learning model (with evening classes) will allow you to learn flexibly and connect with a community of like-minded professionals.

 

How does the Digital Marketing microcredential program work?

 

 

Curate a list of microcourses that best meet your career goals. Earn a badge for the completion of a single microcourse, take all nine to earn a Digital Marketing microcredential, or complete a series of three to earn university credits.*

 

For each course, participate in a 2-hour synchronous session once a week and complete 3 hours of additional work on your own time each week.

 

*Microcourse badges can be combined in groups of three to obtain the following university credits:

Graphic Design general first-year elective
3 credits

Communications general first-year elective
3 credits

IDS 100 - Interdisciplinary Studies I
3 credits

  • Any other combination of three microcourses
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Register early to save your spot


There are a limited number of seats available at a reduced rate of only $50 per course for the winter/spring semester. Call the Office of the Registrar at 1-888-823-8734 to register.


Once registration for a course is full, you can request to be added to a waitlist. You will be contacted if a seat becomes available.


For information about future course offerings, sign-up to receive updates. Questions? Contact us at continuingeducation@ufv.ca.

  

Writing for Work Reporting

Cost: $50

Writing for work requires a professional focus on correct, concise writing in a variety of different formats. You will learn the fundamentals of workplace reporting skills, including a review of plain language principles, advanced grammar, and the revision and editing process. The course covers critical listening and minute-taking along with the essentials of various types of reporting.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Apr 12-26 | 20244, 3 sessions, Mon, 6-9 pm

REGISTRATION OPEN — PHONE 1-888-823-8734 TO REGISTER.

Grant Writing

Cost: $50

Develop grant writing skills to secure funding from government agencies and private foundations. In this course, you will learn to match grantors to funding objectives, write a letter of inquiry, and produce a persuasive grant proposal that includes a budget, schedule, data visualization, and video.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Apr 13-27 | 20246, 3 sessions, Tue, 7-10 pm

REGISTRATION OPEN — PHONE 1-888-823-8734 TO REGISTER.

Illustrator for Graphic Design

Cost: $50

You may know Illustrator as Adobe’s vector image creation program, but it’s much more than just that. With its amazing image creation tools, powerful effects and ability to export resolution-independent artwork, Illustrator really is the workhorse of the Creative Suite. Through online video tutorials, this course will explore these capabilities with weekly exercises designed to utilize the tools the way a graphic designer uses them. Along the way, we’ll discuss some of the principles of design and how to apply them.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


This class runs mostly asynchronously with weekly 45-minute class meetings with the instructor.

Apr 13-27 | 20247, 3 sessions, Tue, 7-7:45 pm

REGISTRATION OPEN — PHONE 1-888-823-8734 TO REGISTER.

Photoshop for Graphic Design

Cost: $50

Photoshop is the most widely used program in the creative industry. Adobe’s flagship image editing program can adjust, enhance and export any image, large or small. It is the one you need to know if you are going to work as a graphic designer. Through online video tutorials, this course will explore Photoshop’s capabilities with weekly exercises designed to utilize the tools the way a graphic designer uses them. Along the way we’ll discuss some of the principles of design and how to apply them.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


This class runs mostly asynchronously with weekly 45-minute class meetings with the instructor.

Apr 14-28 | 20248, 3 sessions, Wed, 7-7:45 pm

REGISTRATION OPEN — PHONE 1-888-823-8734 TO REGISTER.

InDesign Level 2

Cost: $50
Prerequisite: InDesign Level 1 is required to take this course.

Continue your skills training in Adobe InDesign by learning how to manage long content and develop better page layouts for print and on-screen. Design documents that inform and entertain by using essential design principles for page layout and use InDesign’s interactive features to create informative and shareable presentations.

This second level of InDesign training builds on the essential skills from level one in which you will build an informative multi-page document for print and make it interactive for screen.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Apr 15-29 | 20249, 3 sessions, Thu, 6-8 pm

REGISTRATION OPEN — PHONE 1-888-823-8734 TO REGISTER.

Presentation and Pitches

Cost: $50

Getting ahead in work and life requires the ability to present your ideas in clear, concise, and meaningful ways that make a strong impact on listeners. In this micro-course, you will learn key presentation skills and formats, including pitches. You will practice your speech preparation, body language, vocal variety, and impromptu speaking skills. A working web cam and microphone are required for this course because you will need to present to the class using video.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


April 16-30 | 20245, 3 sessions, Fri, 6-9 pm

REGISTRATION OPEN — PHONE 1-888-823-8734 TO REGISTER.

Content Promotion

Cost: $50
Prerequisite: It is recommended that students have English 12 with a C+.

Learn the best strategies for promoting content via social media and other avenues. In this course, you will learn how to promote your content through planning and scheduling a social media campaign. You will become familiar with the tools required to plan content promotion effectively and efficiently.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Building a Website in WordPress

Cost: $50
Prerequisite: This course requires students to have a computer capable of running Adobe Creative Suite. Minimum computer requirements to support Adobe Creative Suite are: 64-bit Intel or AMD CPU; 2.0GHz, Windows 10 (Version 1809 or later) or Mac 10.13.6 or later, 8GB RAM, nVidia GTX 1050 or equivalent, 1920x1080 resolution monitor, and a stable high-speed internet connection.

Learn how to build a responsive WordPress site that looks great on all devices without any code. In this course you will learn:

  • how to navigate around the WordPress dashboard
  • what everything does and how to use it
  • how to create pages and posts, and understand the difference between the two
  • to understand plugins/themes and how to find and install them

No prior WordPress knowledge is required as everything will be covered in the class. This course is perfect for anyone who wants to learn how to build and launch their own small-scale website or blog.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


 

Social Media Content Writing

Cost: $50
Prerequisite: It is recommended that students have English 12 with a C+.

Learn to write compelling posts for social media. In this course, you will examine the different social media platforms to determine their advantages and disadvantages. You will learn to write concise and engaging posts using the conventions common to the most popular social media applications, and you will adapt material to write the text for a mini-social media campaign.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Indesign Level 1

Cost: $50
Prerequisite: This course requires students to have a computer capable of running Adobe Creative Suite. Minimum computer requirements to support Adobe Creative Suite are: 64-bit Intel or AMD CPU; 2.0GHz, Windows 10 (Version 1809 or later) or Mac 10.13.6 or later, 8GB RAM, nVidia GTX 1050 or equivalent, 1920x1080 resolution monitor, and a stable high-speed internet connection.

Start your journey to designing professional-level documents for print and screen using the industry-standard layout program from Adobe. This course introduces you to Adobe InDesign CC, the leading software used by designers to create all forms of media from stationery packages and printed brochures to online presentations, magazines and book publications.

The first level of this course introduces practical skills needed to set up files for real-life print projects and digital media by developing a simple company flyer and brochure. You’ll learn essential typographic terminology, colour theory and how to apply graphic design principles for effective layout.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


 

Web Writing Fundamentals

Cost: $50
Prerequisite: It is recommended that students have English 12 with a C+.

Learn to write clear, concise, and meaningful web copy that achieves your communication goals and meets the needs of the audience. In this course, you will explore how to analyze an audience and anticipate their communication needs, use plain language, and adapt your writing for different purposes.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


 

Digital Communication

Cost: $50

Learn to communicate in virtual team settings communicate across boundaries, time zones, technologies, cultures, disciplines, and professional contexts. In this course, you will explore best practices for video conferencing for different purposes, including meetings, presentations, and workshops. We will also assess and use a variety of current videoconferencing platforms.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


 

Team Tools

Cost: $50

Connect with your teams using digital tools that engage and empower. From MS Teams and MS Outlook to Slack and Asana, find out how these platforms streamline tasks, enhance communication and create efficiency. Collaborate using videoconferencing at its best with Zoom, Google Meet and GoToMeeting. Love your virtual space, embrace your people, and boost your productivity.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Photoshop Essentials

Cost: $50
Prerequisite: This course requires students to have a computer capable of running Adobe Creative Suite. Minimum computer requirements to support Adobe Creative Suite are: 64-bit Intel or AMD CPU; 2.0GHz, Windows 10 (Version 1809 or later) or Mac 10.13.6 or later, 8GB RAM, nVidia GTX 1050 or equivalent, 1920x1080 resolution monitor, and a stable high-speed internet connection.

Explore the world's most popular professional digital-imaging program used in the creative industry. In this course, you'll create modern, edgy photographic looks with Photoshop. Develop your skills from basic image manipulation, tools such as effects, channels and filters, blending skills using masks, create sophisticated multi-layered images and portrait retouching. A great course for anyone wanting to broaden their creative skills and get exposed to graphic design, advertising, or marketing.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


Measuring the Impact of Your Social Media

Cost: $50

Explore proven marketing skills for today's market. In this course, you will examine viral, social, and authentic marketing strategies. Learn how to engage with current and potential customers using a variety of channels and platforms.

Combine three Digital marketing microcourses to earn university credits:

Delivery method: Online with scheduled meeting times


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