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School of Communication

Career pathways in Communication

Why study Communication?

 

Flexibility

Communication skills are universally valuable across industries and professions. Whether you're interested in media, business, politics, healthcare, or education, strong communication abilities are essential for success in virtually any field.


 

Career opportunities

A degree in communication can lead to a diverse range of career paths, including roles in journalism, public relations, advertising, marketing, digital media, corporate communication, and more. The versatility of the field means there's a wide array of job opportunities to explore.


 

High demand for communication professionals

In today's digital age, where information travels at the speed of light and social media has become a primary mode of communication, the demand for skilled communications professionals has never been higher.


 

What can I do with a communication degree?

Communication grads are in high demand. Within the Fraser Valley and beyond, a long list of industries depend on qualified communications professionals. You could put your communication savvy to use in agriculture, business, education, finance, manufacturing, transportation, or the government and non-profit sector.

Local businesses tell us they are looking for workers with skills in marketing and public relations, multimedia production, writing and editing, social media planning and management, or researching and developing policy and grant proposals.

Browse possible roles

  • Communication coordinator, specialist, manager, director
  • Public relations coordinator, specialist, manager, director
  • Lobbyist
  • Public opinion researcher
  • Public affairs specialist
  • Community relations director
  • External relations director
  • Indigenous relations advisor

  • Advertising coordinator, specialist, manager, director
  • Marketing coordinator, specialist, manager, director
  • Marketing research specialist
  • Social media manager
  • Content strategist
  • Copywriter
  • Account executive 
  • Creative director
  • Media planner
  • Media analyst
  • Digital media coordinator

  • Editor
  • Newscaster
  • Reporter
  • Copywriter
  • New media writer
  • Scriptwriter
  • News service researcher
  • News manager
  • Casting director
  • Producer

  • Sales manager
  • Human resources
  • Corporate trainer
  • Industrial relations
  • Customer services
  • Negotiator/mediator
  • Technical writer

  • Public information officer
  • Legislative assistant
  • Campaign director
  • Research specialist
  • Program coordinator
  • Community outreach manager
  • Community affairs liaison
  • Human rights officer
  • Public administrator
  • Grant writer

 

Top skills for communication professionals

 

Communication skills

  • Written and verbal communication
  • Public speaking
  • Visual presentation 
  • Collaborative communication
  • Active listening
  • Nonverbal communication
 

Critical thinking skills

  • Research and analysis
  • Problem-solving
  • Decision-making
  • Logical reasoning
  • Data interpretation
 

Digital Engagement skills

  • Proficiency in operating systems (Windows, macOS)
  • File management
  • Video conferencing tools knowledge
  • Personal information and data collection regulations
  • Social media management
  • Digital content creation
 

Soft skills

  • Emotional intelligence
  • Adaptability
  • Collaboration
  • Time management
  • Attention to detail
  • Cultural sensitivity

 

Ready to get started?

Unlock your potential in the dynamic world of communication! Enroll in one of our programs and cultivate skills vital for success in today's interconnected society. From mastering public speaking to honing digital media expertise, embark on a journey that shapes leaders and innovators. Join us and amplify your voice!

Discover Communication programs