Media and Communication Studies
www.ufv.ca/arts
Associate of Arts degree
— Media and Communication Studies option
The Associate of Arts Media and Communication Studies option focuses on the
study of information — how it is created, packaged, shared, distributed,
consumed, and used.
You will learn about all media industries, including the internet, and how
they are changing. You will learn how you are affected by advertising and other
commercial images, how Canadians “fit” in the global village, what literacy in
the new media means; in short, how your life and your society are changing in
response to innovations in communication.
Students seeking careers in the technical areas of media production will find these courses very valuable, but will need courses from
elsewhere to provide instruction in the mechanics of production. For example,
while the film industry in Canada is studied, film-making is not.
Graduates of the Associate of Arts Media and Communication Studies option
are prepared to seek employment, to transfer to one of the many degree programs in Canada, or to ladder into the Bachelor of Arts (MACS minor or extended minor) at UFV.
Careers in Media and Communication
People with degrees in Communication find work in a variety of fields, including management or research connected with communication industries; research or policy development in government (related, for example, to the introduction of new technologies); research in international development; public education, advertising, or marketing. A bachelor’s degree is also appropriate preparation for graduate work in a variety of other disciplines.
Entrance requirements
See the Associate of Arts degree section for details on entrance requirements and application procedures.
Program requirements
The Associate of Arts Media and Communication Studies option requires a minimum of 60 credits transferable to at least one of UBC, UNBC, UVic, or SFU, of which 15 must be from UFV. No course will be used to meet more than one of the following specific requirements. Students must achieve an average overall grade of C (cumulative GPA of 2.0) calculated on all courses that could apply towards the associate degree.
Sample program outline
Year 1
Semester I
| Course |
Title |
Credits |
| English 105–170 or one of CMNS 125, 155, 251 |
3 |
| MACS 110 |
Introduction to Communication Theory |
3 |
| Humanities |
100-level |
3 |
| Social Science/Humanities |
3 |
| MATH/Stats/COMP |
3 (+1) |
| Total |
|
15 |
Semester II
| Course |
Title |
Credits |
| English 105–170 or one of CMNS 125, 155, 251 |
3 |
| MACS 130 |
Mass Communication
in Canada |
3 |
| Humanities |
100-level |
3 |
| Elective |
100- or 200-level |
3 |
| Lab science |
100-level |
3 (+1) |
| Total |
|
15 |
Year 2
Semester III
| Course |
Title |
Credits |
| MACS |
200-level |
3 |
| MACS |
200-level |
3 |
| Humanities |
100-level |
3 |
| Elective |
100- or 200-level |
3 |
| Science elective |
3 (+1) |
| Total |
|
15 |
Semester IV
| Course |
Title |
Credits |
| MACS |
200-level |
3 |
| MACS |
200-level |
3 |
| MACS |
200-level |
3 |
| Arts elective |
200-level |
3 |
| Elective |
100- or 200-level |
3 |
| or previous credit |
(+3) |
| Total |
|
15 |
| |
|
|
| Total credits |
60 |
|
