Post-Baccalaureate diploma in Digital Communication and Promotion

FEATURES:

• Develop a comprehensive skill set for digital communication careers through practical, hands-on training in digital tools and messaging.
• Integrate global strategies, multicultural perspectives, and interdisciplinary collaboration to master effective communication in today's digital landscape.

In a world so connected by technology, communication and design skills are becoming a workplace imperative. As the digital landscape continues to evolve, the ability to communicate clearly and persuasively across various platforms and channels is essential for individuals and organizations alike. The Post-Baccalaureate Diploma (PBD) in Digital Communication and Promotion at UFV addresses the critical skills gap in today's digital economy, equipping you with practical, professional skills essential for success in diverse sectors.

By blending traditional academic knowledge with hands-on training, the Post-Baccalaureate Diploma in Digital Communication and Promotion program ensures that you are well-prepared to thrive in the modern workplace. With a focus on both local and global communication strategies, including multicultural perspectives, Indigenous ways of knowing, and knowledge applied to communication and design, the PBD fosters a holistic understanding of digital communication.

Additionally, this program expands the boundaries and application of skills training both within the context of the School of Communication and through interdisciplinary collaboration with departments such as Graphic + Digital Design and Media and Communication Studies. Practical skills combined with theory, taught across several courses, will help you create a solid foundation in digital communication to pursue multiple careers or prepare for graduate work.

This two-year PBD is designed for students with a bachelor’s degree in any field of study who are interested in pursuing employment in careers where digital skills in communication and promotion are an asset. The program is designed to work well with all bachelor’s degree holders, regardless of their concentration or the country in which they attained their first degree. Skills acquired through this PBD will directly relate to both the top Canadian employability and innovation skills, and will also be internationally relevant.

As a Post-Baccalaureate Diploma in Digital Communication and Promotion graduate, you will be ready to pursue a wide range of careers across various industries. Some potential career paths include:

• Digital Marketing Specialist: Develop and implement digital marketing strategies to promote products or services online, including social media marketing, email marketing, and search engine optimization (SEO).
  
  
• Public Relations Specialist: Manage public relations campaigns, create press releases, and cultivate relationships with media outlets to enhance the reputation and public image of organizations.
  
  
• Content Strategist: Develop content plans and strategies for digital platforms, ensuring that content aligns with organizational goals and resonates with target audiences.
  
  
• Social Media Manager: Create and manage social media accounts, develop content calendars, and engage with followers to build brand awareness and foster community engagement.
  
  
• Digital Content Creator: Produce multimedia content such as videos, graphics, and blog posts for digital platforms, leveraging storytelling techniques to engage audiences and drive brand awareness.
  
  
• Digital Communications Coordinator: Coordinate digital communication initiatives, including website management, email campaigns, and online advertising, to effectively communicate messages to target audiences.
  
  
• Brand Strategist: Develop brand positioning strategies, conduct market research, and oversee brand identity development to differentiate organizations from competitors and enhance brand equity.
  
  
• Digital Analyst: Analyze digital marketing campaigns and website performance metrics to identify trends, optimize strategies, and drive business growth through data-driven insights.
  
  
• Communication Consultant: Provide strategic communication guidance and advice to organizations, helping them effectively communicate with internal and external stakeholders and achieve their communication goals.

Admission to the program requires completion of a 3-or-4-year undergraduate degree from a recognized university in any field of study and awarded in any language. Applicants must meet UFV’s undergraduate degree/diploma English requirement (ELP).

The PBD can be completed in four full-time semesters. Program completion will require 49 credits primarily at the 3rd and 4th year level with a cumulative GPA of 2.0 from the required courses in the program.

This program is open to domestic and international students.

• Learn more about how to apply to UFV as an international student.

If you are an international student interested in applying to this program, please refer to the UFV International website to learn more about international students tuition and fees.

Upon successful completion of this program, you will be able to:

• Plan and implement a successful communication plan
• Develop a social media strategy
• Use digital design strategies for preparing communication and marketing deliverables
• Develop a communication plan in response to a specific task (i.e., brand strategy or crisis management)
• Collaborate effectively with a team and demonstrate self-evaluation skills
• Identify and demonstrate leadership communication strategies in different situations
• Engage in effective interpersonal communication with external stakeholders and team members