Continuing Education

Public Relations certificate

Business and Management

Engage audiences with great storytelling

In the age of social media, public relations staff play a vital role to ensure that their organization not only builds a positive reputation, but also engages customers and grows in influence.

To enable you to seize opportunities in this fast-moving field, UFV’s Public Relations program equips you with practical knowledge in public relations, social media, image management, public speaking, media relations, and writing. These sought-after skills qualify you for varied employment opportunities or career advancement and are applicable across a wide range of disciplines.

Credential: Certificate

Format: Part time

Duration: 1–3 years

Days and times: Weekends and evenings

Location: Abbotsford campus

Tuition*: Per course

Practicum available? Yes

Application deadline:
Continuous intake: Qualified applicants are considered for the next intake in which there is space.

Employment facts

According to Money Magazine, the public relations field has high expected job growth. With the proliferation of social media and non-traditional media outlets, most companies need assistance with engaging their audiences and building a positive public image. As a consequence, PR jobs now exist not only with agencies, but also in-house for a variety of businesses, non-profits, and public sector organizations.

Sample occupational titles

  • Public Relations Specialist
  • Communications Specialist
  • Community Relations Coordinator
  • Social Media Manager
  • Media Relations Manager
  • Brand Ambassador
  • Advocacy Officer
  • Press Secretary
  • Publicist
  • Public Relations Coordinator
  • Information Officer
  • Event Coordinator

Sample industries

According to National Household Survey data, jobs in public relations and communications exist in every industry. Some sample industries include:

  • Human Resources
  • Administration
  • Business
  • Education
  • Environment
  • Marketing
  • Government
  • Nonprofit
  • Consulting
Entrance requirements

View entrance requirements in the UFV Academic Calendar.

Program outline

Courses

The program is divided into courses as listed below.

  • Fundamentals of Public Relations
  • Social Media and Digital Citizenship
  • Storytelling that Matters: Public Speaking
  • Ask and Answer: Skills for Interviews
  • Writing for the Internet
  • Impression Management: Influencing your Public Image
  • Persuasive Messaging
  • Visual Communication
  • Copyright and Legal Issues
  • Building a Media Kit
  • Employment Messaging
  • Marketing 21st Century Style
  • Practicum

For a list of current course offerings, please visit the Public Relations courses page.

Interested in taking individual courses without completing the certificate? Email continuingeducation@ufv.ca for permission. 

Practicum

In order to qualify for the two-week practicum, you must have successfully completed all modules and met the attendance requirements.

When you qualify for a practicum, UFV Continuing Education will assign you a practicum that provides you with meaningful work-like experience and exposure to the field of Public Relations.

Practicum placements reflect the business practices of the practicum host, which includes placement during standard business hours. Transportation to the practicum site is your responsibility and may require travel outside your community of residence. If you refuse an assigned practicum site you will need to find your own site and obtain departmental approval prior to the start of your practicum.

Please discuss any barriers that may affect your practicum assignment with UFV Continuing Education immediately after registration.

Questions?

Phone: 604-851-6324
Toll free: 1-888-504-7441 ext. 6324
Email: continuingeducation@ufv.ca

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