Faculty and staff

Benny Davidson holds a Doctor of Philosophy (PhD) in Marketing Management, a Master of Philosophy (M.Phil.) in Marketing Management, and a Master of Science (M.Sc.) in Applied Psychology, all from Bharathiar University. Additionally, he holds an MBA in Marketing Management and a Post-graduate Diploma in Entrepreneur Development. His academic journey began with a Bachelor of Science (B.Sc.) in Chemistry, which laid the groundwork for his interdisciplinary business and marketing studies. Benny has developed a successful track record advising clients across diverse industries as a seasoned Management Consultant and faculty member in Business Management. Benny specializes in identifying strategic opportunities, streamlining operations, and implementing disruptive innovation strategies. His strong analytical skills and comprehensive understanding of business dynamics allow him to tackle complex challenges. In addition to contributing to knowledge advancement, Benny brings fresh perspectives to his consulting and teaching practices. Benny's consulting work provides real-world examples and case studies that enrich his classroom discussions. His hands-on experience enables him to bridge the gap between theory and practice, offering students practical insights and strategies. This dynamic approach helps to prepare his students for the multifaceted challenges they will face in their own careers.

A dynamic learning environment where students thrive is fostered by Benny's teaching philosophy, shaped by his extensive experience in academia and industry. His goal is to create a classroom that promotes critical thinking and meaningful dialogue by creating an inclusive environment. Benny equips students with practical marketing management skills and an entrepreneurial mindset through real-world applications and experiential learning. He uses technology-assisted methods to enhance learning and prioritizes student feedback. He aims to provide his students with the skills and knowledge they need to succeed in an ever-evolving business landscape. Benny fosters an inclusive classroom environment by encouraging diverse perspectives and ensuring every student feels valued and heard. He actively seeks to understand his students' unique backgrounds and experiences, incorporating these into classroom discussions to enrich the learning experience. Additionally, he implements collaborative projects that promote teamwork and respect among students, helping to build a supportive and inclusive community.

Courses recently taught at UFV:

• BUS 320 – Business Research Methods
• BUS 120 – Essentials of Marketing

Benny Davidson specializes in citizenship behavior, psychodynamics, and decision science. He applies quantitative and qualitative methodologies in his current research, having studied both during his doctoral studies. Benny is exploring the impact of brand anthropomorphism and brand love on customer citizenship behavior (CCB) within decision science. An integrated conceptual framework incorporating his findings is developed, which tests these effects, introduces brand promiscuity, and analyses the findings. Additionally, Benny has a keen interest in the Real Estate Purchase Decision-Making process. He investigates the psychological and behavioral factors that influence buyers' decisions in the real estate market. This research aims to provide insights into consumer behavior, ultimately aiding real estate professionals in better understanding their clients' needs and preferences. Benny is also working on Green Real Estate, which involves studying the sustainable practices and environmental considerations that influence property buyers. He aims to identify the factors that make eco-friendly properties more attractive to consumers and how these preferences impact purchasing decisions. This research seeks to contribute to the development of greener, more sustainable real estate markets.

Davidson, B. G. (2024, November 07-09). AI and Big Data: Harnessing Data Science for Enhanced Consumer Insights. Conference presentation at the 5th International Conference on Data Science, Computation and Security (IDSCS-24) Organised by the CHRIST (Deemed to be University), India in technical association with The Tejas Scientific Researcher Foundation.

Davidson, B. G. (2024, September 13-14). Enhancing Learning and Societal Innovation with Cyber-Physical Systems: Education and Society. Conference presentation at the International Conference on Smart Cyber Physical Systems organized by the School of Sciences, CHRIST (Deemed to be University), Delhi NCR

Davidson, B. G. (2022, November 22). Educating the rural micro-entrepreneurs: Opportunities and challenges for economic development. Conference presentation at Westminster International University in Tashkent.

Davidson, B. G. (2022, October 14-15). Paradigm of green technologies in hospitality industry and its sustainability analytics. Conference presentation at the Institute of Electrical and Electronics Engineers.

Davidson, B. G. (2022, October 14-15). Antecedents of adoption of peer to peer (P2P) lending – A fintech innovation in India. Conference presentation at the Institute of Electrical and Electronics Engineers.

Davidson, B. G. (2022, October 14-15). An intelligent stock market automation with conversational web based build operate transfer (BOT). Conference presentation at the Institute of Electrical and Electronics Engineers.

Davidson, B. G. (2022, October 14-15). Sustainable supply chain analytics for anomalously potential fraudulent logistics. Conference presentation at the Institute of Electrical and Electronics Engineers.

Davidson, B. G. (2022, February 26). Promoting sustainable development goals using a systems thinking approach. Conference presentation at Middlesex University, Dubai.

Davidson, B. G. (2019, February 2). Is I-Deal a better deal? An empirical evidence towards team organizational citizenship behavior. Conference presentation at K J Somaiya Institute of Management Studies and Research.

Davidson, B. G. (2017, December 30). Primordial psychological ePromiscuity: A phenomenological approach. Conference presentation at Indian Institute of Management (IIM) Trichy.

Davidson, B. G. (2017, December 13). Anomalously potential fraudulent logistics: A Tanganyikan supply chain analytics. Conference presentation at Indian Institute of Management (IIM) Bangalore.

Davidson, B. G. (2016, March 21). An exploration of online shopping intention – Empirical evidence. Conference presentation at St Aloysius (Deemed to be University).

Conference Proceedings

Bajaj, A., Preethi, N., Godwin, B. J., & George, F. J. (2022). An intelligent stock market automation with conversational web based build operate transfer (BOT). 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). https://doi.org/10.1109/tqcebt54229.2022.10041477

Dias, S., Mahajan, J., & Godwin, B. (2022). Antecedents of adoption of peer to peer (P2P) lending – A Fintech innovation in India. 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). https://doi.org/10.1109/tqcebt54229.2022.10041485

Godwin, B. J., Preethi, N., & George, F. J. (2022). Sustainable supply chain analytics for anomalously potential fraudulent logistics. 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). https://doi.org/10.1109/tqcebt54229.2022.10041458

Jacob, J., Vijayalakshmi, O., Godwin, B. J., & Preethi, N. (2022). Paradigm of green technologies in hospitality industry and its sustainability analytics. 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). https://doi.org/10.1109/tqcebt54229.2022.10041639

Book Chapters

Nagaraja, N., & Davidson, B. G. (2024). Challenges and Transformation of Pedagogy Towards Blended Learning: A Sequential Mixed-Method Study in Higher Education. In Global Higher Education Practices in Times of Crisis: Questions for Sustainability and Digitalization. Emerald Publishing.

Articles

Godwin, B. J., & Wright, R. (2019). Understanding the antecedents of service decisions: An integration of service promiscuity and customer citizenship behaviour. International Journal of Services, Economics and Management, 10(1), 34. https://doi.org/10.1504/ijsem.2019.098927

Gupta, S., Mahajan, J., & Godwin, B. J. (2023). Empirical analysis of borrowers' motivation to use online peer-to-peer lending platforms in India. International Journal of Electronic Finance, 12(2), 142-162. https://doi.org/10.1504/ijef.2023.10050443

Jacob, J., Chully, A. A., Godwin, B. J., & George, J. P. (2024). Young consumers' green marketing orientation: Role of customer citizenship behaviour in determining real estate purchase intention in India. International Journal of Housing Markets and Analysis, 17(4), 1086-1103. https://doi.org/10.1108/ijhma-01-2023-0002

John, S. S., Balapure, C., & Godwin, B. J. (2020). Young adults’ socialization in housing and real estate purchase decisions in India. International Journal of Housing Markets and Analysis, 14(4), 701-719. https://doi.org/10.1108/ijhma-04-2020-0042

Kancherla, A., George, J., & Godwin, B. J. (2023). Antecedents of brand love leading to purchase intention towards refurbished video game consoles. International Journal of Internet Marketing and Advertising, 19(3/4), 286-304. https://doi.org/10.1504/ijima.2022.10048838

Patial, R., Torres, T. M., Berezan, C., Talwar, T., & Davidson, B. G. (2024). Exploring the influence of social media and materialism on impulsive real estate buying decisions among young immigrants in Canada. International Journal of Housing Markets and Analysis. https://doi.org/10.1108/ijhma-02-2024-0021

Pradeep, I., George, J. P., & Godwin, B. J. (2024). Examining the Impact of Website Layout and Dark Triad Approach on Real Estate Purchase Decisions in India: A Young Adult Socialization Mediated Model. International Journal of Housing Markets and Analysis, ahead-of-print. IJHMA-12-2023-0181.R1

Rodrigues, A., Godwin, B. J., & George, J. P. (2024). Brand anthropomorphism’s impact on real estate purchase decisions of young buyers in India and the underlying reliance on spatial memory. International Journal of Housing Markets and Analysis, 17(4), 926-944. https://doi.org/10.1108/ijhma-12-2022-0178

Sam, A. J., Davidson, B. G., George, J. P., & Muttungal, P. V. (2024). Navigating real estate purchase decisions: an interplay of influential factors. International Journal of Housing Markets and Analysis, ahead-of-print. https://doi.org/10.1108/IJHMA-05-2024-0062

Sehra, S. K., Godwin, B. J., & George, J. P. (2022). Are expensive decisions impulsive? Young adults’ impulsive housing and real estate buying behavior in India. International Journal of Housing Markets and Analysis, 17(2), 266-286. https://doi.org/10.1108/ijhma-06-2022-0090

Sharma, K., Davidson, B. G., George, J. P., & Muttungal, P. V. (2024). Breeding distrust during artificial intelligence (AI) era: How technological advancements, job insecurity and job stress fuel organizational cynicism? Evidence-based HRM: a Global Forum for Empirical Scholarship. https://doi.org/10.1108/ebhrm-05-2024-0159

Thomas, S. S., George, J. P., Godwin, B. J., & Siby, A. (2023). Young adults’ default intention: Influence of behavioral factors in determining housing and real estate loan repayment in India. International Journal of Housing Markets and Analysis, 16(2), 426-444. https://doi.org/10.1108/ijhma-01-2022-0012