Marketing Area Chair
School of Business
Abbotsford campus, C2441
Phone: 604-864-4694email Mark
Mark Breedveld specializes in sales education. He has been a faculty member in the School of Business for sixteen years, and served as Department Head and Interim Director from 2008 - 2011. What he most enjoys about his work at UFV is "matchmaking" students and employers.
Mark holds an MBA degree from Queen's University and a Bachelor of Commerce degree from the University of British Columbia. He started his career working in the management consulting division of a global professional services firm before moving on to product and account management roles in the software and advertising industries. He has also worked as a self-employed marketing consultant.
In the classroom, Mark is a strong proponent of active learning, including role playing and computer simulations. His upper-level classes typically include service-learning projects. For the past seven years his BUS 322 classes have carried out membership sales campaigns for the Abbotsford Chamber of Commerce that have generated more than thirty thousand dollars in revenue. In other courses, students have taken on exhibit marketing plans, customer satisfaction studies, market assessment studies, and special events for a wide variety of Fraser Valley organizations.
Mark is a member of the Canadian Professional Sales Association and the BC Chapter of the American Marketing Association. He is also an associate with UFV's Esposito Family Center for Innovation and Entrepreneurship.
Courses recently taught at UFV:
I have a great appreciation for the professor who pushed me to get my CA designation. Isn’t it crazy how a little conversation can change your life so completely. Keith’s guidance alone has given me a lifetime of happiness and wealth. If I had gone to a larger university who knows if something like that would have ever happened. I am very proud of the route I took, but I wouldn’t have gotten there without my professors at UFV.