Faculty and staff

David Dobson is an applied researcher with a strong background in advanced analytics and marketing research. He brings over 20 years of industry and academic experience. He has held various research positions in both the public and private sector.

His research interests include message framing, consumer behaviour, social marketing, environmental sustainability, and experimental design. David regularly collaborates on applied research projects with local community organizations and supervises business student research projects. His students have won several research awards.

Courses recently taught at UFV: 

• BUS 226 –  Economic and Business Statistics
• BUS 320 –  Business Research Methods
• BUS 324 –  Customer Relationship Management
• BUS 424 –  Customer Intelligence 

Dobson, D. S. (2024, May 28-29). An Exploration of the Effects of Message Framing on Online Sports Betting. Paper presented at the Administrative Sciences Association of Canada (ASAC) Conference, online.

Dobson, D. S. (2023, September). An Exploration of the Effects of Message Framing on Plant-based Meat Alternatives. Paper presented at the Thirteenth International Conference on Engaged Management Scholarship, Calgary, AB.  

Dobson, D. S. (2022, June). The Effects of Message Framing on Personal and Social Finance. Paper presented at the Administrative Sciences Association of Canada Conference, Halifax, NS.

Dobson, D. S. (2021, June). Framing effects of message specificity and emotional appeals on COVID-19 vaccine communication. Paper presented at the Administrative Sciences Association of Canada (ASAC) Conference, Online.

Dobson, D. S. (2020, September). Combined framing effects of emotion and visual image on attitudes and behavioral intentions towards carbon pricing. Paper presented at the 10th International Conference on Engaged Management Scholarship (EMS), Cleveland, OH.

Dobson, D. S. (2020, June). Combined framing effects of emotion and visual image on attitudes and behavioral intentions towards carbon pricing. Paper presented at the Marketing Division 3 - Emotions, Administrative Sciences Association of Canada (ASAC) Conference, St. John's, NL.

Dobson, D. S., & Poels, K. (2019). Framing mortgage messages: The effects of message valence, temporal orientation, and specificity on attitudes and behavioural intentions. Paper presented at the Administrative Sciences Association of Canada (ASAC) Conference, St. Catharines, ON.

Dobson, D. S. (2018). The effects of multidimensional framing on mortgage advertisements. Paper presented at the Doctoral Colloquium, Antwerp Management School, Antwerp, Belgium.

Dobson, D. S., & Poels, K. (2018a). The effects of framing in mortgage advertising. Poster presented at the 2018 Engaged Management Scholarship Conference, Philadelphia, PA.

Dobson, D. S., & Poels, K. (2018b). An exploratory study on the use of message frames in mortgage advertisements. Paper presented at the 2018 Engaged Management Scholarship Conference, Philadelphia, PA.

Dobson, D. S., & Poels, K. (2018c). Mortgage messages: The effects of multidimensional framing on attitudes and intentions. Paper presented at the Doctoral Consortium, 2018 Engaged Management Scholarship Conference, Philadelphia, PA.

Dobson, D. S. (2017). Framing effects on attitudes and behavioral intentions regarding mortgage products. Paper presented at the 9th Annual Rupert's Land Consumer Behaviour Symposium, Regina, SK.

Dobson, D. S., & Ulbrich, F. (2016, June). Introducing a model for measuring the effects of framing environmental claims on willingness to pay. Paper presented at the Administrative Sciences Association of Canada (ASAC) Conference, Edmonton, AB.

Dobson, D. S. (2012). What incentives grow gift card sales? Case study of mall shoppers. Paper presented at the SAS Analytics Conference, Las Vegas, NV.

Dobson, D. S. (2011). Understanding the drivers of academic success in university students. Paper presented at the SAS Global Forum Conference, Las Vegas, NV.

Dobson, D. S. (2010a). The feasibility for a Master's program in business analytics. Paper presented at the Joint Statistical Meetings, Vancouver, BC.

Dobson, D. S. (2010b). Segmenting textual data for automobile insurance claims. Paper presented at the SAS Global Forum Conference, Seattle, WA. (Awarded Best Contributed Paper - Data Mining and Predictive Modeling section).

De Backer, C., Teunissen, L., Cuykx, I., Decorte, P., Pabian, S., Gerritsen, S., et al. (2021). An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals: An observational study in 38 countries worldwide. Frontiers in Nutrition, 7. doi:10.3389/fnut.2020.621726.

Dobson, D. S., & Poels, K. (2020). Combined framing effects on attitudes and behavioral intentions toward mortgage advertisements. International Journal of Bank Marketing, 38(4), 961-986. doi:10.1108/IJBM-07-2019-0277.