Faculty and staff

Cindy Stewart holds an MBA in Business Administration from Sauder School of Business and as well as CPA, CMA accounting designation.

Prior to joining the UFV School of Business, Ms. Stewart held positions at Sauder School of Business where she taught Introduction to Business, Introduction to Marketing and Consumer Behaviour. She has also been a moderator in the CMA Strategic Leadership program offered by the Society of Management Accountants.

Ms. Stewart is a strong proponent of community based education and is actively involved in bringing community business boardrooms into the classroom.  Her community classroom research projects concentrate on the development and mix of traditional, e-media and social media formats to create sustainable, customer-centric dialogues to foster media engagement and brand preference.  She has published in a variety of forms including a book of marketing cases, several trade articles, and textbook supplemental cases.  In addition, Cindy has been a member of several marketing textbook review panels.

Ms. Stewart is a member of the Certified Professional Accountants and is an active member of the retail and design community in Vancouver.  She also actively supports Abbotsford Food Bank, each academic year her advertising student campaigns have consistently collected over 7500 tins of food per campaign.

Courses recently taught at UFV:

• BUS 120 –  Essentials of Marketing
• BUS 323 –  Introduction to Advertising
• BUS 326 –  Measuring Marketing Effectiveness 
• BUS 327 –  Consumer Behaviour
• BUS 328 –  Retail Management

Stewart, C. (2008a). 2010 Olympic marketing case study booklet (2nd ed.): Pearson Canada.

Stewart, C. (2008b). On-line cases for Consumer Behaviour. In Solomon (Ed.), (4th Canadian ed.).

Stewart, C. (2005). Olympic Marketing 101. Marketline - BC American Marketing Association, 17.

Stewart, C. (2002). Developing Your Brand Personality: How do you differentiate your products from the rest. Marketline - BC American Marketing Association, 13.