Major, minor and extended minor
Abbotsford campus, Mission campus
The Bachelor of Fine Arts (BFA) in Graphic and Digital Design is a dynamic, hands-on future-focused professional education to help you launch a career as an artist or creative lead in British Columbia's creative economy.
As a BFA student in the major, minor, or extended minor in Graphic and Digital Design, you are immersed in experiential and applied learning that equips you with the skills needed to engage your creativity, visual savvy, critical thinking, and design skills in fields such as business, marketing, social enterprise, education, government, and more. While actively engaged in design practice and professional communities, you get to make connections through special events, guest lecturers, field trips, study tours, workshops, and industry mentors. We create opportunities for meaningful work, cultural enrichment, and the greater good.
The Graphic and Digital Design major is a purpose-driven design degree focused on being flexible and responsive to an increasingly complex world. Begin your degree with core skills in communication design, brand identity, interactive design and dynamic media. Then move into years three and four with design as a frame of reference from which to choose your work experience (practicum or co-op) and electives to meet your goals and interests. Create impactful branded experiences with industry partners and community, and gain creative leadership abilities in digital project management, UX design, and design thinking. Your learning will position you as a designer who is a critical thinker, collaborator, and an agent of change.
As part of the program, you build a portfolio that reflects your passion, leadership and creative savvy gained through real-world projects, in-depth learning, and cross-disciplinary collaboration.
Choose your path to become a disciplined generalist working across the entire scope of graphic design, or, pursue a passion within a specific context, field, and/or media. The emphasis is on relevance, adaptability, and resilience.
View the program outline for the Graphic Design major in the UFV Academic Calendar.
As a graduate of the Graphic and Digital Design major, you are ready to work in the creative industry. Graphic designers may build their careers in design studios and agencies, in-house within a company or organization where design is not a core service, or as entrepreneurs and freelance practitioners.
The field of graphic design is continually evolving, technologies change, and lifelong learning is essential to success in professional practice. With the strong emphasis on integrated design knowledge in the GDD major, you are prepared for further academic studies in related graduate programs across Canada.
Enter the current two year Graphic and Digital Design diploma and choose the GDD major at the end of year one, or begin the BFA as a new or continuing student and declare the GDD major after completion of 30 credits. Ladder into year three with a two-year graphic design diploma or part of a design degree completed.
View complete entrance requirements in the UFV Academic Calendar.
Upon successful completion of the Graphic and Digital Design major, you will have acquired the following competencies:
Skills: proficiency with professional practice tools, technology, methods, and visual language
Critical Thinking: use of evidence, questioning assumptions, and implementing a strategic process
Design Thinking: cross-disciplinary, iterative, empathetic, and human-centered problem solving
Systems Level Design: creating designed experiences that integrate context, purpose, and action
Professional Development: demonstrating leadership, ethos, resilience, and reflective practice
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