Applications for StrongerBC future skills grant funding for this program are closed for the Winter 2025 semester. To pay for a program seat, please see tuition costs below.
Applications for StrongerBC future skills grant funding for this program are closed for the Winter 2025 semester. To pay for a program seat, please see tuition costs below.
Business and Management
In the age of social media, public relations staff play a vital role to ensure that their organization not only builds a positive reputation, but also engages customers and grows in influence.
To enable you to seize opportunities in this fast-moving field, UFV’s Public Relations program equips you with practical knowledge in public relations, social media, image management, public speaking, media relations, and writing. These sought-after skills qualify you for varied employment opportunities or career advancement and are applicable across a wide range of disciplines.
Credential: Certificate
Format: Part time
Delivery: Online courses with no scheduled meeting times; practicum in person at an assigned work site
Duration: 1–3 years
Tuition*: Approximately $3900. Tuition is paid per course.
Practicum required? Yes
Application deadline:
Students can apply at any time and will be considered for the next available intake.
View entrance requirements in the UFV Academic Calendar.
View the schedule of current and upcoming Public Relations courses for course descriptions, fees, and other details.
To complete the Public Relations certificate, you must complete 12 courses and a practicum.
Courses are offered on the following schedule:
Course | Delivery | Hrs of instruction | # of weeks |
---|---|---|---|
(PR01) Fundamentals of Public Relations | Online | 15 | 3 |
(PR03) Storytelling that Matters: Public Speaking | Online | 15 | 3 |
(PR07) Persuasive Messaging | Online | 15 | 3 |
(PR10) Building a Media Kit | Online | 5 | 1 |
Course | Delivery | Hrs of instruction | # of weeks |
---|---|---|---|
(PR02) Social Media and Digital Citizenship | Online | 15 | 3 |
(PR04) Ask and Answer: Skills for Interviews | Online | 15 | 3 |
(PR05) Writing for the Internet | Online | 15 | 3 |
(PR06) Impression Management | Online | 15 | 3 |
(PR12) Marketing 21st Century Style | Online | 5 | 1 |
Course | Delivery | Hrs of instruction | # of weeks |
---|---|---|---|
(PR08) Visual Communications | Online | 15 | 3 |
(PR09) Copyright and Legal Issues | Online | 15 | 3 |
(PR11) Employment Messaging | Online | 5 | 1 |
(PR13) Practicum | Off site | Mon-Fri | 2 |
Please note that the Course Schedule is subject to change.
Interested in taking individual courses without completing the certificate? Email continuingeducation@ufv.ca for permission.
Students complete a two-week practicum at the end of their program that provides a meaningful work-like experience and exposure to a professional records management setting. To qualify for the practicum, you must have successfully completed all courses within the program.
View the practicum webpage for more information.
According to Money Magazine, the public relations field has high expected job growth. With the proliferation of social media and non-traditional media outlets, most companies need assistance with engaging their audiences and building a positive public image. As a consequence, PR jobs now exist not only with agencies, but also in-house for a variety of businesses, non-profits, and public sector organizations.
Sample occupational titles
Sample industries
According to National Household Survey data, jobs in public relations and communications exist in every industry. Some sample industries include:
To find your textbooks, use the UFV Bookstore's textbook search tool. Select "CE - Continuing Education" as your area of study.
Phone: 604-851-6324
Toll free: 1-888-504-7441 ext. 6324
Email: continuingeducation@ufv.ca