Continuing Education

Public relations

Take the full line-up of Public Relations courses and earn a Public Relations certificate to feature on your résumé. View Public Relations' yearly course schedule.

Want to sample one course?

Email continuingeducation@ufv.ca and we'll help you enrol in the course of your choice without needing to apply to the Public Relations program.

(PR10) Building a Media Kit

Cost: $110

Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this one-day workshop, participants will write and present materials that promote professional representation.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online

Offered in Fall 2020, dates to be announced
(PR04) Ask and Answer: Skills for Interviews

Cost: $285

Learn how to conduct interviews for public relations. Within a variety of interview genres, practice the art of developing questions, initiating an interview, answering questions, and closing an interview.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Abbotsford — Clearbrook Centre

Hybrid — course held online except two in-class sessions
Jan 20-Feb 9
 | 20097

Phone 1-888-823-8734 to register for courses
(PR05) Writing for the Internet

Cost: $285

Master key rules of effective communication as they apply to online readers and writers. Learn to tailor your message for a digital audience, when using web pages, blog posts, or social media.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online
Feb 10-Mar 1
 | 20098

Phone 1-888-823-8734 to register for courses
(PR06) Impression Management: Influencing your Public Image

Cost: $285

Explore the actions that help shape a positive image in the eyes of the public or stakeholders. Understand how situation, media channel, intended audience, and other key factors influence your strategies.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online
Mar 9-29
 | 20099

Phone 1-888-823-8734 to register for courses
(PR12) Marketing 21st Century Style

Cost: $115

Explore the proven marketing skills used today. Examine viral, social, and authentic marketing strategies. Learn how to engage with current and potential customers using a variety of channels and platforms.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online
Mar 30-Apr 5
 | 20100

Phone 1-888-823-8734 to register for courses
(PR02) Social Media & Digital Citizenship

Cost: $285

Explore techniques to use social media effectively. Master tools, such as Twitter, Facebook, and LinkedIn, and find out how to integrate them as an essential part of an effective communication strategy.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Online
Apr 20-May 10
 | 20235

Phone 1-888-823-8734 to register for courses
(PR08) Visual Communications

Cost: $285

Learn to leverage the value of graphics, typography, and document design to boost the impact and clarity of PR communications. Students will use software like MS PowerPoint and Canva for projects.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Online
May 11-31 | 40068

Phone 1-888-823-8734 to register for courses
(PR09) Copyright and Legal Issues

Cost: $285

Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal information, privacy, open source materials, print materials, images, videos, and social media.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Online
June 8-28 | 40069

Phone 1-888-823-8734 to register for courses
(PR11) Employment Messaging

Cost: $115

Learn to prepare an employment portfolio, including traditional résumés and cover letters, online materials, and social media career profiles. Review interview techniques to present yourself professionally.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 

Online
Jul 6-12 | 40070

Phone 1-888-823-8734 to register for courses
(PR13) Public Relations Practicum

Cost: $765

Participate in a supervised field-based activity to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program. In order to qualify for this practicum you must have successfully completed all previous coursework and grade requirements or be enrolled in the remainder of required courses. Practicum is required for program completion. 

Off-campus location
Jul 20-31 | 40198

Phone 1-888-823-8734 to register for courses
(PR01) Fundamentals of Public Relations

Cost: $280

Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca

Offered in Fall 2020, dates to be announced
(PR03) Storytelling that Matters: Public Speaking

Cost: $280

Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice. Course includes both online and face-to-face sessions.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.

Abbotsford — Clearbrook Centre

Two classroom sessions

Offered in Fall 2020, dates to be announced
(PR07) Persuasive Messaging

Cost: $280

Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.

Offered in Fall 2020, dates to be announced
UFV Continuing Education catalogue

The gift of learning

UFV Continuing Education's winter/spring 2020 catalogue is now live online for your to choose your next learning opportunity. Registration is now open.

View the catalogue

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