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Continuing Education

Public Relations

Take the full line-up of Public Relations courses and earn a Public Relations certificate to feature on your résumé. View Public Relations' yearly course schedule. Find basic Public Relations Program Information here.

Want to sample one course?

Email continuingeducation@ufv.ca and we'll help you enrol in the course of your choice without needing to apply to the Public Relations program.

(PR01) Fundamentals of Public Relations

Cost: $296

Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with no scheduled meeting times

Sep 12–Oct 2 | 80030


Registration for Fall courses will open on July 4, 2022

(PR02) Social Media & Digital Citizenship

Cost: TBD

Explore techniques to use and manage social media effectively and ethically.  This course introduces public relations ethics, digital media literacy, and social media policy planning. It prepares social media users and managers to practice communication strategies in a responsible manner.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.



Offered in Winter/Spring 2023 | Dates to be announced

(PR03) Public Speaking

Cost: $296

Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with no scheduled meeting times

Oct 3–23 | 80031


Registration for Fall courses will open on July 4, 2022

(PR04) Skills for Interviews

Cost: TBD

Learn how to conduct as well as manage interviews in public relations practices. Within a variety of interview genres, practice the art of developing questions, initiating an interview, answering questions, and closing an interview.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 



Offered in Winter/Spring 2023 | Dates to be announced

(PR05) Writing for the Internet

Cost: TBD

Learn to write web pages, blogs, and social media posts for web-based audiences. Practice effective and engaging communication for online readers.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 



Offered in Winter/Spring 2023 | Dates to be announced

(PR06) Influencing your Public Image

Cost: TBD

Explore the actions that help shape an authentic and trustworthy image in the eyes of the public or stakeholders. Understand how situation, media channel, intended audience, and other key factors influence your strategies.

 

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.



Offered in Winter/Spring 2023 | Dates to be announced

(PR07) Persuasive Messaging

Cost: $296

Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with no scheduled meeting times

Oct 31–Nov 20 | 80032


Registration for Fall courses will open on July 4, 2022

(PR08) Visual Communications

Cost: TBD

Learn to leverage the value of graphics, document design and videos to boost the impact and clarity of PR communications. This course enables students to identify appropriate visual communication strategies and practices for campaigns and events. Students will use software like MS PowerPoint and Canva for projects.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with no scheduled meeting times


Offered in Winter/Spring 2023 | Dates to be announced

(PR09) Copyright and Legal Issues

Cost: $290

Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal and organizational information, privacy, open source materials, print materials, images, videos, and social media in public relations practices.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with no scheduled meeting times

May 30-Jun 19 | 40034

Phone 1-888-823-8734 and select option 1 to register for Winter/Spring courses
(PR10) Building a Media Kit

Cost: $123

Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this week-long workshop, participants will write and present materials that promote professional representation.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 


Delivery method: Online with no scheduled meeting times

Nov 28–Dec 4 | 80033


Registration for Fall courses will open on July 4, 2022

(PR11) Employment Messaging

Cost: $120

Learn to prepare an employment portfolio, including traditional résumés and cover letters, online materials, and social media career profiles. Review interview techniques to present yourself professionally.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 


Delivery method: Online with no scheduled meeting times

Jun 20-26 | 40035 

Phone 1-888-823-8734 and select option 1 to register for Winter/Spring courses
(PR12) Marketing 21st Century Style

Cost: TBD

Explore the proven marketing skills used today. Examine viral, social, and authentic marketing strategies. Learn how to engage with current and potential customers using a variety of channels and platforms.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.



Offered in Winter/Spring 2023 | Dates to be announced

(PR13) Public Relations Practicum

Cost: $780
Prerequisite: Successful completion of all PR courses and grade requirements or be enrolled in the remainder of required courses.

Participate in a supervised field-based immersive work experience to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program. Continuing Education will find host sites that will provide training and support so that students are able to utilize their new skills in a safe environment. Practicum is required for program completion. 


Delivery Method: Offsite
Jul 4-15 | 40055

Phone 1-888-823-8734 and select option 1 to register for Winter/Spring courses

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