Continuing Education

Public Relations

Take the full line-up of Public Relations courses and earn a Public Relations certificate to feature on your résumé. View Public Relations' yearly course schedule. Find basic Public Relations Program Information here.

Want to sample one course?

Email continuingeducation@ufv.ca and we'll help you enrol in the course of your choice without needing to apply to the Public Relations program.

(PR01) Fundamentals of Public Relations

Cost: $285

Explore traditional PR strategies and the ways professionals are adapting to the new digital social landscape. This course introduces basic principles of creating and promoting persuasive messages.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with no scheduled meeting times

Sep 14–Oct 4 |80058

Phone 1-888-823-8734 to register
(PR03) Public Speaking

Cost: $285

Engage any audience with rich content, specific messages, and effective speaking strategies. This course introduces the principles and practice of public speaking through active learning and practice.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with scheduled meeting times

Oct 5–26 | 80059

Phone 1-888-823-8734 to register
(PR07) Persuasive Messaging

Cost: $285

Persuade audiences and advocate for your brand or cause. This course introduces persuasive modes of writing and speaking for grant, proposal, and advocacy writing. Students will produce a proposal or fundraising document.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Delivery method: Online with no scheduled meeting times

Nov 2–23 | 80060

Phone 1-888-823-8734 to register
(PR10) Building a Media Kit

Cost: $115

Create materials for an effective media kit to build strong relationships with clients, news outlets, and business associates. In this week-long workshop, participants will write and present materials that promote professional representation.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 


Delivery method: Online with no scheduled meeting times

Nov 30–Dec 6 | 80061

Phone 1-888-823-8734 to register
(PR02) Social Media & Digital Citizenship

Cost: $285

Explore techniques to use social media effectively. Master tools, such as Twitter, Facebook, and LinkedIn, and find out how to integrate them as an essential part of an effective communication strategy.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Offered in winter/spring 2021 | dates to be announced
(PR04) Skills for Interviews

Cost: $285

Learn how to conduct interviews for public relations. Within a variety of interview genres, practice the art of developing questions, initiating an interview, answering questions, and closing an interview.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 


Offered in winter/spring 2021 | dates to be announced
(PR05) Writing for the Internet

Cost: $285

Master key rules of effective communication as they apply to online readers and writers. Learn to tailor your message for a digital audience, when using web pages, blog posts, or social media.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 


Offered in winter/spring 2021 | dates to be announced
(PR06) Influencing your Public Image

Cost: $285

Explore the actions that help shape a positive image in the eyes of the public or stakeholders. Understand how situation, media channel, intended audience, and other key factors influence your strategies.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Offered in winter/spring 2021 | dates to be announced
(PR08) Visual Communications

Cost: $285

Learn to leverage the value of graphics, typography, and document design to boost the impact and clarity of PR communications. Students will use software like MS PowerPoint and Canva for projects.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Offered in winter/spring 2021 | dates to be announced
(PR09) Copyright and Legal Issues

Cost: $285

Examine the copyright and legal considerations affecting the design of a communication plan. Find out about protecting work and explore legal issues surrounding personal information, privacy, open source materials, print materials, images, videos, and social media.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Offered in winter/spring 2021 | dates to be announced
(PR11) Employment Messaging

Cost: $115

Learn to prepare an employment portfolio, including traditional résumés and cover letters, online materials, and social media career profiles. Review interview techniques to present yourself professionally.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca. 


Delivery method: Online with no scheduled meeting times

Offered in winter/spring 2021 | dates to be announced
(PR12) Marketing 21st Century Style

Cost: $115

Explore the proven marketing skills used today. Examine viral, social, and authentic marketing strategies. Learn how to engage with current and potential customers using a variety of channels and platforms.

This course is part of the Public Relations certificate. To take the course individually, please contact continuingeducation@ufv.ca.


Offered in winter/spring 2021 | dates to be announced
(PR13) Public Relations Practicum

Cost: $765
Prerequisite: Successful completion of all PR courses and grade requirements or be enrolled in the remainder of required courses.

Participate in a supervised field-based immersive work experience to refine, integrate, and apply the knowledge acquired in the Public Relations certificate program. Continuing Education will find host sites that will provide training and support so that students are able to utilize their new skills in a safe environment. Practicum is required for program completion. 


Offered in winter/spring 2021 | dates to be announced

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