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Continuing Education

Public Relations Certificate

Business and Management

Engage audiences with great storytelling

In the age of social media, public relations staff play a vital role to ensure that their organization not only builds a positive reputation, but also engages customers and grows in influence.

To enable you to seize opportunities in this fast-moving field, UFV’s Public Relations program equips you with practical knowledge in public relations, social media, image management, public speaking, media relations, and writing. These sought-after skills qualify you for varied employment opportunities or career advancement and are applicable across a wide range of disciplines.

Credential: Certificate

Format: Part time

Delivery: Online

Duration: 1–3 years

Tuition*: Per course (approximately $3800 in total)

Practicum available? Yes

Employment facts

According to Money Magazine, the public relations field has high expected job growth. With the proliferation of social media and non-traditional media outlets, most companies need assistance with engaging their audiences and building a positive public image. As a consequence, PR jobs now exist not only with agencies, but also in-house for a variety of businesses, non-profits, and public sector organizations.

Sample occupational titles

  • Public Relations Specialist
  • Communications Specialist
  • Community Relations Coordinator
  • Social Media Manager
  • Media Relations Manager
  • Brand Ambassador
  • Advocacy Officer
  • Press Secretary
  • Publicist
  • Public Relations Coordinator
  • Information Officer
  • Event Coordinator

Sample industries

According to National Household Survey data, jobs in public relations and communications exist in every industry. Some sample industries include:

  • Human Resources
  • Administration
  • Business
  • Education
  • Environment
  • Marketing
  • Government
  • Nonprofit
  • Consulting
Entrance requirements

View entrance requirements in the UFV Academic Calendar.

Program outline


The program is divided into courses as listed below.

Fall — September to December
Course Delivery Hrs of instruction # of weeks
(PR01) Fundamentals of Public Relations Online 15 3
(PR03) Storytelling that Matters: Public Speaking Online 15 3
(PR07) Persuasive Messaging Online 15 3
(PR10) Building a Media Kit Online 5 1


Winter — January to April
Course Delivery Hrs of instruction # of weeks
(PR02) Social Media and Digital Citizenship Online 15 3
(PR04) Ask and Answer: Skills for Interviews Online 15 3
(PR05) Writing for the Internet Online 15 3
(PR06) Impression Management Online 15 3
(PR12) Marketing 21st Century Style Online 5 1


Spring — May to August
Course Delivery Hrs of instruction # of weeks
(PR08) Visual Communications Online 15 3
(PR09) Copyright and Legal Issues Online 15 3
(PR11) Employment Messaging Online 5 1
(PR13) Practicum Off site Mon-Fri 2

For a list of current course offerings, please visit the Public Relations courses page.

Interested in taking individual courses without completing the certificate? Email for permission. 


In order to qualify for the two-week practicum, you must have successfully completed all modules and met the attendance requirements.

When you qualify for a practicum, UFV Continuing Education will assign you a practicum that provides you with meaningful work-like experience and exposure to the field of Public Relations.

Practicum placements reflect the business practices of the practicum host, which includes placement during standard business hours. Transportation to the practicum site is your responsibility and may require travel outside your community of residence. If you refuse an assigned practicum site you will need to find your own site and obtain departmental approval prior to the start of your practicum.

Please discuss any barriers that may affect your practicum assignment with UFV Continuing Education immediately after registration.


Phone: 604-851-6324
Toll free: 1-888-504-7441 ext. 6324

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