Format: Part time
Duration: 8 weeks
Course dates: The Digital Marketing course is not currently scheduled to run in the Winter/Spring 2024 semester. To receive an update when this course is available again, sign up for our mailing list.
This rigorous 7-module online course covers the important aspects of social media, public relations, SEO, Google Ads & Analytics, social media ads, email marketing and automation, and growth marketing strategy, all taught by industry experts, offered in partnership with Jelly Marketing. Students will develop the knowledge and tools needed to succeed in the fast-paced world of digital marketing, and will have the opportunity to complete 11 additional industry-recognized credentials at no cost.
This course consists of 10.5 hours of asynchronous coursework and 32 hours of reading, for a total of 42.5 hours. Students should expect to commit at least five hours a week to coursework.
All students must also attend two online panel discussions on the scheduled dates noted above.
Although this course is self-paced, students can attend office hours with instructors for course support, and also have 24/7 access to a peer discussion group and a Slack channel with mentors and senior marketers from across Canada.